Is This Your Employees' Idea of Service?
When an employee flipped off a key customer, this CEO realized his company had a culture problem. Here's how he fixed it. Read more
Customers
Recent Customers Articles
Talk to Your Customers. Everyday. 
Mike Samson and Ross Kimbarovsky describe why they value customer feedback. Watch video
5 Cs Every Start-up Needs to Succeed
Whether you're in software or skincare, you can't succeed in business without these five essentials. Read more
Metrics Are More Motivating Than Bonuses
A founder and CEO explains why he thinks a well run metrics program beats cash bonuses for motivating employees. Read more
Great Product? Fine. Now Build Your Start-up
A fantastic product isn't enough. To build your business, use this simple roadmap to focus on the basics. Read more
Should You Buy One of Your Customers?
When a potential acquisition is also one of your customers, things can get complicated. Ask these questions to evaluate the costs and benefits. Read more
Surprise! You Can Win Customers For Life
Here's how to convert one-time buyers into repeat customers--and loyal advocates. Read more
Get the Most Information When You Survey your Customers
Don't overlook the survey power of social media channels, says Idea Paint's Jeff Avallon. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Cou... Watch video
Cheaper Competitor? 5 Ways to Fight Back
Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. Read more
The $4 Million Complaint Call
Several years ago, a single problem customer changed the fate of my company. Here's the story. Read more
Customer Service Tricks for Small Business
From Amazon to Lego to Zappos, plenty of big corporations have won kudos for their personal touch. Here's how you can steal their best ideas. Read more
Don't Get Customers ...Make Partners
Customers, clients, suppliers and vendors are more than just that - they are your partners. Treat them as such and they will become your best advocate. Read more
Start an Email Marketing Campaign in Minutes
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more
3 Ways to Win Customers for Life
Making customers and clients feel special can keep them from straying. Here are a few tactics to use. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Big Customers? Who Needs 'Em!
Some companies spend all their time chasing huge accounts. But big customers make me nervous. Here's why. Read more
Customer Service: How to Handle Pushy Customers
Don't let your company get backed into a corner by a cascade of demands. Here's how to strike a deal that satisfies everyone. Read more
How to Find Your Most Valuable Customer
You know that shopper who just loves your products? Bad news: She can't help you improve your business. Read more
Increase Your Retail Foot Traffic
Tips on how to generate customer interest from Cyriac Roeding, co-founder of Shopkick, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Building Radically Better Company Culture
Warby Parker co-founder Neil Blumenthal talks about new ideas for an improved and motivated company culture. Watch video
How to Learn, and Profit From, Every Bit of Criticism
Criticism...who needs it! Well, you do, if you truly want to understand your customers, take the bad with the good, and spin it into gold. Here's how. Read more
Can This Start-up Shake Up the Art World?
Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art? Read more
Getting to the 'Ahhh' Moment With Customers
What's better than data to a marketer? Getting a true emotional response from your audience. Here are the questions you need to ask first. Read more
4-Step Formula for Guaranteed Success
This amazingly simple formula drives virtually every successful business. Unfortunately, many entrepreneurs and investors lose sight of these basic principles. Read more
Get Your Customers to Buy More. Here's How
Pointers from Cyriac Roeding, founder of ShopKick.com, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
