Customers


Recent Customers Articles

3 Ways to Tap Into Your Customers' Network

Connecting with customers is critical to business growth. Here's how you can develop stronger bonds that benefit both sides.  Read more

Facebook’s Lobbying Operations 'Built for Battle'

The social media giant has a clever plan to make friends and influence people in the nation's capital. We dig inside the operation's five-point strategy.  Read more

3 Ways to Create a Powerful Organic Growth Machine

Put your customers in control and you'll grow your business faster and more efficiently than ever before. Here's how.  Read more

Need Customer Service Help? There’s a Bot for That

Online customer service 24/7 can be hard to swing on a small business budget. But there is another solution.  Read more

What a 9-Year-Old Can Teach You About Selling

If you want your conversations to have a real impact, you need to simplify your message.  Read more

How to Deal with Late Payments

When times are tough, customers take longer to pay their bills. You can count on it. Veteran entrepreneur Norm Brodsky says that's the wrong time to start th...  Read more

How to Avoid the Upgrade Backlash

Sure, you can upgrade your product, but can you make your current customers actually like it? Turns out, it's a bit trickier than we thought.  Read more

Customer Service Pop Quiz: Be Your Own Customer

When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.  Read more

Great Product? That's Just the Start

Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how.  Read more

Friday Fail: Customers Who Won't Pay

Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and shame. This week: worst excuses from delinquent customers.  Read more

Relationship Advice: 5 Ways to Ruin Trust

Jargon and inside jokes can undermine a budding relationship with clients, vendors, prospects, or even co-workers.  Read more

Customer Service: 5 Rules for Handling Complaints

The Internet gives angry customers a megaphone; even one angry one can do a lot of damage. Here's how to defend your company and defuse a crisis.  Read more

Don't Discount: Here's Why

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close.  Read more

How 2 Software Engineers Built GrubHub 

Matt Maloney and Mike Evans founded GrubHub, an online restaurant delivery service, in Chicago in 2004. Since then, they've expanded into 300 cities, and rai...  Watch video

Sales: Art of Convincing is Dead

Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it.  Read more

You Can’t Make Unfriendly People Friendly

Customer service is a tough job. Don't make it more difficult by hiring the wrong people.  Read more

6 Keys to Building a Service Culture

If you don't take care of your customers, someone else will. Start by taking these six steps.  Read more

6 Easy Ways to Reduce Stress

Workplace stress is not inevitable. Here are some simple techniques to lower your own levels.  Read more

The New Rules of Customer Engagement

Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.  Read more

3 Rules for Building Business Relationships

Are you generating the most value from your professional relationships? Here are three ways to quickly inject some life into your network.  Read more

We Just Lost a Big Client. What to Do

Learn from four big mistakes. Then get up, dust off, and jump back in the game.  Read more

How to Achieve True Job Security

If all you are is what you do, you have no job security. Nada. Zilch. Here's what really matters.  Read more

Make Room for the Chief Customer Officer

Make room at the top of your team: Behind the rise of the chief customer officer.  Read more

Loyal Customers, One Box at a Time

Subscription commerce helps businesses turn one-time buyers into repeat customers.  Read more

When Rivals Can Be Partners 

Lara Miller shares resources with other eco-friendly designers in Chicago, and competes on a global level.  Watch video