Customers


Recent Customers Articles

Customer Service Pop Quiz: Be Your Own Customer

When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.  Read more

Great Product? That's Just the Start

Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how.  Read more

Friday Fail: Customers Who Won't Pay

Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and shame. This week: worst excuses from delinquent customers.  Read more

Relationship Advice: 5 Ways to Ruin Trust

Jargon and inside jokes can undermine a budding relationship with clients, vendors, prospects, or even co-workers.  Read more

Customer Service: 5 Rules for Handling Complaints

The Internet gives angry customers a megaphone; even one angry one can do a lot of damage. Here's how to defend your company and defuse a crisis.  Read more

Don't Discount: Here's Why

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close.  Read more

How 2 Software Engineers Built GrubHub 

Matt Maloney and Mike Evans founded GrubHub, an online restaurant delivery service, in Chicago in 2004. Since then, they've expanded into 300 cities, and rai...  Watch video

Sales: Art of Convincing is Dead

Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it.  Read more

You Can’t Make Unfriendly People Friendly

Customer service is a tough job. Don't make it more difficult by hiring the wrong people.  Read more

6 Keys to Building a Service Culture

If you don't take care of your customers, someone else will. Start by taking these six steps.  Read more

6 Easy Ways to Reduce Stress

Workplace stress is not inevitable. Here are some simple techniques to lower your own levels.  Read more

The New Rules of Customer Engagement

Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.  Read more

3 Rules for Building Business Relationships

Are you generating the most value from your professional relationships? Here are three ways to quickly inject some life into your network.  Read more

We Just Lost a Big Client. What to Do

Learn from four big mistakes. Then get up, dust off, and jump back in the game.  Read more

How to Achieve True Job Security

If all you are is what you do, you have no job security. Nada. Zilch. Here's what really matters.  Read more

Make Room for the Chief Customer Officer

Make room at the top of your team: Behind the rise of the chief customer officer.  Read more

Loyal Customers, One Box at a Time

Subscription commerce helps businesses turn one-time buyers into repeat customers.  Read more

When Rivals Can Be Partners 

Lara Miller shares resources with other eco-friendly designers in Chicago, and competes on a global level.  Watch video

Selling Your Own Creation 

Lara Miller says the reward is when she sees people wearing her designs.  Watch video

Who Are Your 'Pilot' Customers?

Before investing heavily in a new line of business, it’s important to identify customers who can help you learn quickly about what works and what needs twe...  Read more

Get Closer to Key Customers

What are you doing to maintain and strengthen your relationships with your key accounts?  Read more

Defend a Higher Price: 3 Steps

You can charge more than your competition once you learn how to make price irrelevant. Here's how.  Read more

Better Online Customer Service 

Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.  Watch video

Keep Your Customers Coming Back

While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important.  Read more

The 5 Smartest Things to Say to an Angry Customer

Forget trying to "win." Instead, make the customer feel you're working together to make things right.  Read more

5 Signs You're Out of Touch With Your Audience

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers.  Read more

How to Be Popular at Work

If you want to be appreciated at work, make sure everyone else feels welcome.  Read more

Problem-Solving: What Your Style Says About You

Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse).  Read more

Turn Giveaways Into Revenue Opportunities 

Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Arjun Arora, founder of ReTargeter.com, an ad serving company.  Watch video

How to Use Foursquare to Get Customers 

How "hyper-local" targeting of prospective customers can help your business. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Joe Meyer...  Watch video

5 Worst Things You Can Say to a Customer

Never let these phrases pass the lips of your customer service team.  Read more

How Diapers.com Gets Customers Coming Back 

Marc Lore and Vinit Bharara lure moms to their websites to buy diapers, soaps, and other essentials. Quick delivery, simple experience, and good customer ser...  Watch video

Sprinkle Some Pixie Dust: User Experience

The secret to winning fans and pleasing customers might just be simplicity of design. We talked to a trio of user-experience pros about how they create intui...  Read more

So You Lost Your Biggest Customer ...

Use these 5 simple steps to win back a customer who has jumped ship to another vendor.  Read more

How Robust Is Your Customer Pipeline?

A formulaic approach to building a prospect list will help you decide quickly whether a new business has enough potential for growth.  Read more