5 Signs You're Out of Touch With Your Audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. Read more
Customers
Recent Customers Articles
How to Be Popular at Work
If you want to be appreciated at work, make sure everyone else feels welcome. Read more
Problem-Solving: What Your Style Says About You
Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse). Read more
Turn Giveaways Into Revenue Opportunities 
Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Arjun Arora, founder of ReTargeter.com, an ad serving company. Watch video
How to Use Foursquare to Get Customers
How "hyper-local" targeting of prospective customers can help your business. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Joe Meyer... Watch video
5 Worst Things You Can Say to a Customer
Never let these phrases pass the lips of your customer service team. Read more
How Diapers.com Gets Customers Coming Back
Marc Lore and Vinit Bharara lure moms to their websites to buy diapers, soaps, and other essentials. Quick delivery, simple experience, and good customer ser... Watch video
Sprinkle Some Pixie Dust: User Experience
The secret to winning fans and pleasing customers might just be simplicity of design. We talked to a trio of user-experience pros about how they create intui... Read more
So You Lost Your Biggest Customer ...
Use these 5 simple steps to win back a customer who has jumped ship to another vendor. Read more
How Robust Is Your Customer Pipeline?
A formulaic approach to building a prospect list will help you decide quickly whether a new business has enough potential for growth. Read more
8 Steps to Squash a Customer's Complaint
Before you rush to defend yourself or fight back remember to put yourself in your customer's shoes. Read more
Your Prescription for Productivity
Here's how a mind-body approach can help you achieve peak performance--both personally, and company-wide. Read more
The 5 Most Powerful Words in Sales
Your words help you build relationships with customers--so choose them carefully. Read more
Anticipate Your Customer's Next Click
How to fine-tune your website to give your customers exactly what they're looking for. Read more
12 Customer Dos & Don'ts
Use these quick and easy rules to make sure your customers keep coming back for more. Read more
How to Really Show Your Customers You Care
It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients. Read more
How to Dig Deeper into Your Web Analytics
Get a better handle on what you're tracking and why. Here's a good place to start. Read more
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read more
5 Habits of Customer-Obsessed Companies
There's a reason ESPN, Google, and Zynga lead their industries. They're relentless about understanding their users. Here's how you can be too. Read more
Facebook Mobile Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read more
8 Guaranteed Ways to Drive Customers Away
If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Caution: Your Business Is Not Irreplaceable
It is easier than ever for your customers to find your competitors. Make sure they do not need to. Read more
Customer Testimonials: Turn Your Biggest Fans Into Salespeople
Use these 4 smart tricks to create and share customer testimonials. Read more
5 Questions Every Customer Asks
All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them. Read more
How to Fix Your Retail Website
Butch & Harold's peel-and-stick wall art, dry-erase boards, and sticker picture frames were a hit with retailers, but online sales were nearly nil. Here's ho... Read more
4 Cool Tools to Engage Customers Online
These new tools offer innovative ways to engage people who visit your site, and keep them coming back. Read more
Book Review: The Power of Habit: Why We Do What We Do in Life and Business
Author and journalist Charles Duhigg explores the power of habits--including how savvy marketers use them to activate consumer spending. Read more
5 Ways You Are Turning Your Customers Away
Are you losing customers without even knowing it? Make sure your business and employees aren't suffering from these easy setbacks. Read more
CEO Responds to Kraftwerk Nightmare
Fans were fuming after trying to get tickets for Kraftwerk's New York City shows at MoMA. Here's how the CEO behind ShowClix's debacle handled customer outrage. Read more
The Little Things That Make or Break Your Business
Your product must be good--that's a given. But if you're going to win, it's about the experience . Read more
The Customer Is Not Always Right
In some rare cases it may become necessary to fire a customer that disrespects your team. In those cases, show your team that you have their backs. Read more
10 Meaningless Sales Terms
At one time, these phrases made a real impact on potential customers. Not anymore. Read more
Are You Bigger Than Your Widget?
The value of customer relationships runs much deeper than a good product or service. Read more
How to Be Liked at Work (or Anywhere)
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
