How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Customers
Recent Customers Articles
Caution: Your Business Is Not Irreplaceable
It is easier than ever for your customers to find your competitors. Make sure they do not need to. Read more
Customer Testimonials: Turn Your Biggest Fans Into Salespeople
Use these 4 smart tricks to create and share customer testimonials. Read more
5 Questions Every Customer Asks
All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them. Read more
How to Fix Your Retail Website
Butch & Harold's peel-and-stick wall art, dry-erase boards, and sticker picture frames were a hit with retailers, but online sales were nearly nil. Here's ho... Read more
4 Cool Tools to Engage Customers Online
These new tools offer innovative ways to engage people who visit your site, and keep them coming back. Read more
Book Review: The Power of Habit: Why We Do What We Do in Life and Business
Author and journalist Charles Duhigg explores the power of habits--including how savvy marketers use them to activate consumer spending. Read more
5 Ways You Are Turning Your Customers Away
Are you losing customers without even knowing it? Make sure your business and employees aren't suffering from these easy setbacks. Read more
CEO Responds to Kraftwerk Nightmare
Fans were fuming after trying to get tickets for Kraftwerk's New York City shows at MoMA. Here's how the CEO behind ShowClix's debacle handled customer outrage. Read more
The Little Things That Make or Break Your Business
Your product must be good--that's a given. But if you're going to win, it's about the experience . Read more
The Customer Is Not Always Right
In some rare cases it may become necessary to fire a customer that disrespects your team. In those cases, show your team that you have their backs. Read more
10 Meaningless Sales Terms
At one time, these phrases made a real impact on potential customers. Not anymore. Read more
Are You Bigger Than Your Widget?
The value of customer relationships runs much deeper than a good product or service. Read more
How to Be Liked at Work (or Anywhere)
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
When It's OK to Ignore Costs
I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company. Read more
Make a Great First Impression: 9 New Rules
It takes more than a firm handshake to make a great first impression these days. Use these tips to make sure you're getting it right. Read more
How BaubleBar Undercuts the Competition 
Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de... Watch video
Want to Delight Your Customers? Map How They Feel
Make sure every interaction you have with your customers inspires a positive emotion. Read more
The 9 Circles of Customer Service Hell
Your customers are the cornerstone of your success. So why on earth are you torturing them? Read more
How to Fix Your Sales Team: 3 Ways
How one company re-incentivized its sale force to pursue high-value customers. Read more
Score Your First Big Account
To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States. Read more
The Case for Sharing Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
Don’t Grow Your Business With Bad Customers
Take the time to discover which customers add the most value to your business. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
3 Lessons From the Susan G. Komen for the Cure Disaster
The foundation's recent public relations mess offers valuable takeaways for small businesses. Read more
5 Steps to Saying You're Sorry
It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Read more
How to Sell Using Voice Mail
Calling a decision-maker but getting voice mail again and again? Here's how to get the ball moving, even without a live conversation. Read more
Susan G. Komen: What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
4 Reasons to Fire a Client
Sometimes walking away is worth millions of dollars in lost revenue. Read more
Who Are Your A-list Customers?
Which customers should you be rolling out the red carpet for? Follow these three steps to identify the customers and prospects worth nurturing. Read more
Segments of One: Smarter Targeting for Your Customers
You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting. Read more
How GoPro Measures Social Engagement
There are Friends, and there are Friends . Here's how one innovative company created its own rate-of-engagement score to keep track of online user-en... Read more
66 Things You Should Know About Your Customer
To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy. Read more
Fix Your First Impression
The first place your customers meet you is online. So it's time for a spot check: Are you looking your best? Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
