Understanding customer value is by far the most important factor when looking for ways to grow your business. Read more
Recent Customers Articles
When customers don't cash in those points or credits they are sending you a message about how disloyal they are. Read more
If you give a rep latitude to proactively problem solve, he'll work more efficiently, preserve customer satisfaction, and save you money. Here's why. Read more
How many more people will your customer tell about a bad experience versus a good one? Read more
The founder of WineLibrary.com says you can’t leave customer engagement behind in the social Web of 2011. Watch video
So, you messed up. You're not the only one. Here's what you can learn from Blackberry's service outage debacle and its strategy for easing customers' pain. Read more
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