4 Steps for Calculating Customer Value
Understanding customer value is by far the most important factor when looking for ways to grow your business. Read more
Customers
Recent Customers Articles
Think of Your Customers as Employees
The Wired magazine founder offers a brain tickler for entrepreneurs by suggesting they involve customers more intimately in their businesses. Read more
The Single Best Way to Build Customer Loyalty
To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that. Read more
Do You Like Your Customers?
If you don't, your business is never going to be more than a chore. And the first people to notice will be the ones who pay your bills. Read more
What Unredeemed Rewards Really Say About Your Business
When customers don't cash in those points or credits they are sending you a message about how disloyal they are. Read more
What You Can Learn from the Ritz-Carlton
When your employees are trained that the customer is always right, they will handle unexpected situations with the best customer service. Read more
4 Common Questions That Irritate Customers
Ask any of these dumb questions during an initial conversation with a customer and you've probably lost the sale. Read more
Helping Customers Help Themselves
Your online customers need help, not template e-mails. This automated support tool learns your replies and gets smarter over time. Read more
What's Love Got to Do With Business?
Plenty. When your connection to a mission or idea that is so strong that it inspires you to take risks, your company can soar, and your customers benefit. Read more
The Worst Thing to Give a Customer Service Rep: A Script
If you give a rep latitude to proactively problem solve, he'll work more efficiently, preserve customer satisfaction, and save you money. Here's why. Read more
5 Ways to Improve Customer Retention
Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. Read more
What’s Driving Your Customers Away?
You are. This case study proves that customer attrition has little to do with the economy or prices. Read more
To Gift or Not to Gift?
Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this holiday season, regardless of budget. Read more
The Hidden Costs of Customer Attrition
It may surprise you just how much each lost customer is costing your business. Read more
Beyond Badges: The New Rules of Gamification
Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business. Read more
Should You Ignore a Customer's Tantrum
We all have them. Those customers that swoops in, squawk loudly, and dump all over everything. Know when to listen to them and when to ignore them. Read more
Angry Customers: A CEO's Best Spies
Want to know which of your employees are doing a bang-up job, and which are falling down on it? Take a few calls from irate customers. They'll let you know. Read more
It's Cheaper to Keep 'Em
Your customers that is. If you're spending tons of money on attracting new customers, you're making a mistake. Read more
How to Hook a Life-time Customer
Put yourself in the mind of the customer: give them what they want and don't make them pay for it...right away. Read more
Don't Let Your Customers Bully You
If you're a pushover, you'll completely lose a customer's respect. Follow these six steps to diffusing customer anger without caving in. Read more
Why I Love When Customers Complain
How an open-minded approach to negative feedback boosts earnings--and morale. Read more
Klout Score FAIL
I’ve been on Klout practically since it first started. Klout measures your online infl... Read more
How Cinnamon Smells Will Save Holiday Sales
Retailers have to up their game to capitalize off of holiday sales. Here's how to leverage the five senses to encourage customers to buy. Read more
Data Bank: What Your Customers Do When They're Mad
How many more people will your customer tell about a bad experience versus a good one? Read more
Why it Pays to Help Holiday Shoppers Relax
Retailers use festive music and decorations to put customers in the giving spirit. Perhaps they should also consider back massages and pedicures. Read more
Norm Brodsky on Dealing With Picky Customers
What should you do when customers insist on working only with you? Read more
Be Two Steps Ahead in Innovation
I am always looking for new ways to be innovative. I love that through Inc , I get the chance to speak with so many experts on innovation, s... Read more
Gary Vaynerchuk: Put a Ring on It 
Stop rushing it with customers over social media; play the long-game, and earn life-long customers and fans, says the founder of WineLibrary.com. Watch video
Gary Vaynerchuk: Great Customer Service Through Twitter-Stalking
The founder of WineLibrary.com says you can’t leave customer engagement behind in the social Web of 2011. Watch video
How Well Do You Know Your Supplier?
As you set your budget for 2012, it's a good time to take a fresh look at your suppliers and see if the relationship still works for you. Read more
Lessons From Blackberry on Making Peace with Your Customers
So, you messed up. You're not the only one. Here's what you can learn from Blackberry's service outage debacle and its strategy for easing customers' pain. Read more
Netflix Kills Qwikster after 1 Million Subscribers Leave
I’ve written about Netflix before and ... Read more
Sell What Your Customers Want
Honest Tea CEO Seth Goldman explains how he made the mistake of selling what he wanted to drink, instead of what his customers wanted. Read more
Do You Have a Customer-Centric Brand?
Brand strategists Chris Bryant says the U.S. economy loses over $360 billion a year due to subpar service. He offers six tips for improving customer service. Read more
How I Help People Beat Cancer
TJ Farnsworth, founder and CEO of Sightline Health, is adamant about fostering a strong culture of customer service. But that dedication was put to the test ... Read more
