Customers


Recent Customers Articles

4 Common Questions That Irritate Customers

Ask any of these dumb questions during an initial conversation with a customer and you've probably lost the sale.  Read more

Helping Customers Help Themselves

Your online customers need help, not template e-mails. This automated support tool learns your replies and gets smarter over time.  Read more

What's Love Got to Do With Business?

Plenty. When your connection to a mission or idea that is so strong that it inspires you to take risks, your company can soar, and your customers benefit.  Read more

The Worst Thing to Give a Customer Service Rep: A Script

If you give a rep latitude to proactively problem solve, he'll work more efficiently, preserve customer satisfaction, and save you money. Here's why.  Read more

5 Ways to Improve Customer Retention

Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business.  Read more

What’s Driving Your Customers Away?

You are. This case study proves that customer attrition has little to do with the economy or prices.  Read more

To Gift or Not to Gift?

Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this holiday season, regardless of budget.  Read more

The Hidden Costs of Customer Attrition

It may surprise you just how much each lost customer is costing your business.  Read more

Beyond Badges: The New Rules of Gamification

Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business.  Read more

Should You Ignore a Customer's Tantrum

We all have them. Those customers that swoops in, squawk loudly, and dump all over everything. Know when to listen to them and when to ignore them.  Read more

Angry Customers: A CEO's Best Spies

Want to know which of your employees are doing a bang-up job, and which are falling down on it? Take a few calls from irate customers. They'll let you know.  Read more

It's Cheaper to Keep 'Em

Your customers that is. If you're spending tons of money on attracting new customers, you're making a mistake.  Read more

How to Hook a Life-time Customer

Put yourself in the mind of the customer: give them what they want and don't make them pay for it...right away.  Read more

Don't Let Your Customers Bully You

If you're a pushover, you'll completely lose a customer's respect. Follow these six steps to diffusing customer anger without caving in.  Read more

Why I Love When Customers Complain

How an open-minded approach to negative feedback boosts earnings--and morale.  Read more

Klout Score FAIL

I’ve been on Klout  practically since it first started.  Klout measures your online infl...  Read more

How Cinnamon Smells Will Save Holiday Sales

Retailers have to up their game to capitalize off of holiday sales. Here's how to leverage the five senses to encourage customers to buy.  Read more

Data Bank: What Your Customers Do When They're Mad

How many more people will your customer tell about a bad experience versus a good one?  Read more

Why it Pays to Help Holiday Shoppers Relax

Retailers use festive music and decorations to put customers in the giving spirit. Perhaps they should also consider back massages and pedicures.  Read more

Norm Brodsky on Dealing With Picky Customers

What should you do when customers insist on working only with you?  Read more

Be Two Steps Ahead in Innovation

I am always looking for new ways to be innovative.  I love that through Inc , I get the chance to speak with so many experts on innovation, s...  Read more

Gary Vaynerchuk: Put a Ring on It 

Stop rushing it with customers over social media; play the long-game, and earn life-long customers and fans, says the founder of WineLibrary.com.  Watch video

Gary Vaynerchuk: Great Customer Service Through Twitter-Stalking 

The founder of WineLibrary.com says you can’t leave customer engagement behind in the social Web of 2011.  Watch video

How Well Do You Know Your Supplier?

As you set your budget for 2012, it's a good time to take a fresh look at your suppliers and see if the relationship still works for you.  Read more

Lessons From Blackberry on Making Peace with Your Customers

So, you messed up. You're not the only one. Here's what you can learn from Blackberry's service outage debacle and its strategy for easing customers' pain.  Read more

Netflix Kills Qwikster after 1 Million Subscribers Leave

I’ve written about Netflix before  and ...  Read more

Sell What Your Customers Want

Honest Tea CEO Seth Goldman explains how he made the mistake of selling what he wanted to drink, instead of what his customers wanted.  Read more

Do You Have a Customer-Centric Brand?

Brand strategists Chris Bryant says the U.S. economy loses over $360 billion a year due to subpar service. He offers six tips for improving customer service.  Read more

How I Help People Beat Cancer

TJ Farnsworth, founder and CEO of Sightline Health, is adamant about fostering a strong culture of customer service. But that dedication was put to the test ...  Read more

One Simple Question to Unlock Unbeatable Marketing: Clayton Christensen Interview

Clayton Christensen is someone I greatly admire.  He is the expert ...  Read more

How Much is TMI on Your Website?

Most CEOs are hesitant about putting their e-mail address on their company website. Here's why I do it.  Read more

How to Issue a Great Apology

So you messed up. Big. How do you explain your company's misstep to the public? Just say it: "I'm sorry."  Read more

How to Protect Your Turf

Five tips on beating out the competition and making your business stickier  Read more

What Do Angry Birds and TED Have In Common?: Interview with MailChimp

Ben Chestnut, CEO of MailChimp, described in the Read more

The Best Social CRM Programs

New Social CRM software is being developed everyday. We asked an expert which one you should use now.  View slideshow