The Case Against Holiday Sales
This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play. Read more
Customers
Recent Customers Articles
Greeting Card Etiquette: 4 Tips
Don't miss the opportunity to get noticed and make an impression with your seasons' greetings this year. Read more
6 Ways to Get Customers to YES!
Influence your customers to buy from you using these six easy methods. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
Are You a Painkiller or a Vitamin?
Before you talk to even one customer, know the answer to this crucial question. And prepare accordingly. Read more
My Wildly Outlandish Holiday Strategy
Wild Creations's founder shares his company's plan to maximize the holiday season. Read more
How to Cultivate Truly Loyal Customers
Every business wants loyal customers--but loyalty comes in many different flavors. Read more
The Secret to Great Customer Research
Are founders incapable of doing great UX? A pair of Silicon Valley veterans debate whether start-ups should outsource user-experience research. Read more
5 Steps to Handling a Customer Complaint
Your employees may be turning customers away. Teach them these simple steps to navigate through a customer service issue. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
JJ Ramberg: Promote Your Company Creatively 
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
Dear Customers, Sandy Hit Us. Now What?
When your business is struck by disaster, how can you avoid further damage to your reputation? Follow these businesses' smart examples of great customer serv... Read more
Tech Trends: Tools for Managing Contacts
We tried out two basic CRM tools that help organize contacts--and stay in touch with them. Read more
Big Data for Small Businesses
Low-cost tools that help businesses capitalize on customer data. Read more
Kayak.com Co-Founder: 'I Wanted to Transfer Empathy Directly to the Engineers'
How Paul English motivates the programmers at his Kayak.com travel site to respond to customer complaints. Watch video
3 Questions to Ask Before You Go Global
You've built a strong U.S. business and are considering overseas expansion. How should you approach that decision? Here's how one company did it. Read more
3 Ways Your Friends Can Help Your Business
It takes a leap of faith, but you can do more for your business by spending time with your friends than meeting strangers. Read more
Avoid Social Networking Pitfalls: 4 Tips
Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Read more
Build a Path to Your Customers
Your start-up needs customers to succeed. Which channels will you use to reach them? Read more
10 Ways to Make Visits to Your Office Memorable
You can feel the culture--a certain family "vibe"--the moment you walk in the door to our offices. Here's how you can create an ambiance too. Read more
Reality Check: Engagement Is Now a Way of Business
Social media changes everything. Marketing, sales, customer service, they're no longer departments; engagement is now a way of business. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Be Worthy of Your Customers' Attention
Make sure that your product or service is worthy of receiving your customers' attention. Here's how to do it. Read more
On Social Media, Authenticity Always Wins
This CEO takes pride in being brutally honest online--even if he offends people. Here's why he thinks you should do the same. Read more
Grab Your Customer's Attention (& Keep It)
Before you can help customers solve their problems, you have to prove that you deserve their attention. Here's how to craft a compelling unique value proposi... Read more
