The One Thing That Keeps Customers Coming Back 
The co-founder of Gilt Groupe on the value of scarcity and the imperative to keep things fresh. Watch video
Customers
Recent Customers Articles
The One Thing That Keeps Customers Coming Back
3 Rules of Success in Online Marketing
How Gilt Groupe uses every and all social media platforms to build the Gilt brand. Watch video
Where Gilt's Best Ideas Come From
The co-founder of Gilt Groupe reflects on the source of her company's freshest and most creative ideas. Watch video
How To Create Loyal Customers
The co-founder of Gilt Groupe reflects on how the company maintains an intimate customer experience even as the company grows. Watch video
Make Better Decisions Using Customer Data
Gathering data is not enough--it's what you do with it that drives profitable growth. Read more
Why I Love My Angriest Customers
What do you do when a customer says you should be "hunted down and beaten to death"? Evernote's CEO, Phil Libin, treats it as market research. Read more
Musician Dave Carroll Takes on Bad Customer Service
When United Airlines broke Dave Carroll's guitar, he took to YouTube. Now, Carroll has launched GripeVine and Resolution 1 to fix companies' customer service... Read more
"Made in the USA" Gets a Makeover
American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
JJ Ramberg: Never Say 'No' to a Potential Customer
Instead, the host of MSNBC's Your Business says you want to talk up something you do offer. Here's how. Watch video
You Don't Have to Be a High-End Firm to Offer High-End Customer Service
A recent trip using Enterprise Rent-A-Car reminds me luxury customer service isn't expensive, but hugely desirable. Read more
Evernote Founder Phil Libin's Rule for Success: No Tricks
Phil Libin, the founder of Evernote, once used sleight-of-hand to play up strengths and downplay weakness. He's found a better strategy for building strong r... Read more
Amazon Deletes Negative Reviews and Gets Away With It...But Can You?
Reviews and ratings can build you up--or take you down. Tips to harness them successfully. Read more
What Your Customers Would Love to Tell You
Customers are your best insight into launching a new product if only you're willing to listen. Read more
Create an Awesome Welcome Email: 7 Tips
That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest. Read more
Get Inside Your Customers' Heads: 3 Ways
Find new ways to mine the most important insights to improve the customer experience. Read more
Are You a Low-Touch Retailer in a High-Touch World?
You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy. Read more
The Profitability Illusion
If you aren't providing profitable products and services, you may not be creating true customer value across the business. Read more
Sidestepping the Needy-Customer Trap
Company founders cultivate their customer base with great care. But there comes a point when it's best to delegate. Read more
Why Your Shipping Policy is Losing You Business
If you're a small retailer, you've got it hard enough; don't lose a potential customer because of bad customer service and annoying store policies. Read more
The Sticky Customer Trap
Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency. Read more
5 Customers You Should Fire
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
Convert Community Goodwill Into Cash
You've worked hard to build your company's reputation in the local community. Convert that goodwill to real value as you prepare to sell your business. Read more
My First Year in Business--The 2 Most Important Lessons
In his first year as an entrepreneur, hospitality mogul Danny Meyer did not know how to read a profit and loss statement, and other stories. Watch video
A Great Way to Get Market Insight
New analytics tools have made crowdfunding sites an excellent source for feedback on your business. Read more
The One Innovation Your Competitors Can't Steal
The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats. Watch video
Want to Please Investors? Put Them Last
The founder of Shake Shack and Union Square Cafe on why investors come after employees, customers, vendors, and community. Watch video
2013 Trend: Social Media Will Get Bigger
Facebook just hit 1 billion users. Brace yourself for the backlash. Read more
The Key to the Future? The Past
Inc. asked future-focused experts how to make money in 2013 (and beyond). An award-winning science-fiction author throws in his two cents. Read more
The Factor That Makes My Business a Success
The founder of Shake Shack and Union Square Cafe on the vital importance of authenticity. Watch video
How to Build Customer Loyalty in 2013
You can be successful in sales next year, regardless of the economy. Read more
How to Get More Social Media Followers
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other. Watch video
2013 Trend: Customers Will Get in Your Face
Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press? Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
15 Seconds to a Better Presentation
These four simple rules will help ensure that your audience sits up and pays attention. Read more
