How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
Customers
Recent Customers Articles
Convert Community Goodwill Into Cash
You've worked hard to build your company's reputation in the local community. Convert that goodwill to real value as you prepare to sell your business. Read more
My First Year in Business--The 2 Most Important Lessons 
In his first year as an entrepreneur, hospitality mogul Danny Meyer did not know how to read a profit and loss statement, and other stories. Watch video
A Great Way to Get Market Insight
New analytics tools have made crowdfunding sites an excellent source for feedback on your business. Read more
The One Innovation Your Competitors Can't Steal
The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats. Watch video
Want to Please Investors? Put Them Last
The founder of Shake Shack and Union Square Cafe on why investors come after employees, customers, vendors, and community. Watch video
2013 Trend: Social Media Will Get Bigger
Facebook just hit 1 billion users. Brace yourself for the backlash. Read more
The Key to the Future? The Past
Inc. asked future-focused experts how to make money in 2013 (and beyond). An award-winning science-fiction author throws in his two cents. Read more
The Factor That Makes My Business a Success
The founder of Shake Shack and Union Square Cafe on the vital importance of authenticity. Watch video
How to Build Customer Loyalty in 2013
You can be successful in sales next year, regardless of the economy. Read more
How to Get More Social Media Followers
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other. Watch video
2013 Trend: Customers Will Get in Your Face
Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press? Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
15 Seconds to a Better Presentation
These four simple rules will help ensure that your audience sits up and pays attention. Read more
JJ Ramberg: Get Your Gift Noticed
The host of MSNBC's Your Business says now might not be the right time to send clients gifts. Here's why. Watch video
Move Your Client Conversation Forward: 3 Tips
The key to cross-selling is understanding the client's needs. Read more
Fix Your Customer Service
As ModCloth grew as a company, its customer service suffered. Here's how the retro clothing online retailer calmed the chaos with a couple of tech tools. Read more
Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More'
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
6 Tips for Maximizing Corporate Gifting
Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
Why You Should Schmooze Like Don Draper
Forget GChat. To really connect with customers, vendors and staff, sometimes you've gotta go old school, whether that means deep sea fishing or ordering ever... Read more
How to Win a Customer Back
Departing customers can teach you how to win them back, but only if you're open-minded. Read more
How to Land a Customer for Life
Here's how one recent experience cemented my loyalty to a chocolate company. Read more
The Case Against Holiday Sales
This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play. Read more
Greeting Card Etiquette: 4 Tips
Don't miss the opportunity to get noticed and make an impression with your seasons' greetings this year. Read more
6 Ways to Get Customers to YES!
Influence your customers to buy from you using these six easy methods. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
Are You a Painkiller or a Vitamin?
Before you talk to even one customer, know the answer to this crucial question. And prepare accordingly. Read more
My Wildly Outlandish Holiday Strategy
Wild Creations's founder shares his company's plan to maximize the holiday season. Read more
How to Cultivate Truly Loyal Customers
Every business wants loyal customers--but loyalty comes in many different flavors. Read more
The Secret to Great Customer Research
Are founders incapable of doing great UX? A pair of Silicon Valley veterans debate whether start-ups should outsource user-experience research. Read more
5 Steps to Handling a Customer Complaint
Your employees may be turning customers away. Teach them these simple steps to navigate through a customer service issue. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
JJ Ramberg: Promote Your Company Creatively
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
Dear Customers, Sandy Hit Us. Now What?
When your business is struck by disaster, how can you avoid further damage to your reputation? Follow these businesses' smart examples of great customer serv... Read more
Tech Trends: Tools for Managing Contacts
We tried out two basic CRM tools that help organize contacts--and stay in touch with them. Read more
