Customers


Recent Customers Articles

5 Questions Every Customer Asks

By Geoffrey James |  Feb 28, 2012

All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.  Read more


How to Fix Your Retail Website

By Issie Lapowsky |  Feb 28, 2012

Butch & Harold's peel-and-stick wall art, dry-erase boards, and sticker picture frames were a hit with retailers, but online sales were nearly nil. Here's ho...  Read more


4 Cool Tools to Engage Customers Online

By Abram Brown |  Feb 28, 2012

These new tools offer innovative ways to engage people who visit your site, and keep them coming back.  Read more


Book Review: The Power of Habit: Why We Do What We Do in Life and Business

By Leigh Buchanan |  Feb 28, 2012

Author and journalist Charles Duhigg explores the power of habits--including how savvy marketers use them to activate consumer spending.  Read more


5 Ways You Are Turning Your Customers Away

By Janine Popick |  Feb 27, 2012

Are you losing customers without even knowing it? Make sure your business and employees aren't suffering from these easy setbacks.  Read more


CEO Responds to Kraftwerk Nightmare

By Eric Markowitz |  Feb 24, 2012

Fans were fuming after trying to get tickets for Kraftwerk's New York City shows at MoMA. Here's how the CEO behind ShowClix's debacle handled customer outrage.  Read more


The Little Things That Make or Break Your Business

By Michelle Greenwald |  Feb 24, 2012

Your product must be good--that's a given. But if you're going to win, it's about the experience .  Read more


The Customer Is Not Always Right

By Janine Popick |  Feb 22, 2012

In some rare cases it may become necessary to fire a customer that disrespects your team. In those cases, show your team that you have their backs.  Read more


10 Meaningless Sales Terms

By Jeff Haden |  Feb 16, 2012

At one time, these phrases made a real impact on potential customers. Not anymore.  Read more


Are You Bigger Than Your Widget?

By Karl Stark and Bill Stewart |  Feb 14, 2012

The value of customer relationships runs much deeper than a good product or service.  Read more


How to Be Liked at Work (or Anywhere)

By Geoffrey James |  Feb 14, 2012

These 6 simple rules virtually guarantee that the people you work with will want you around.  Read more


When It's OK to Ignore Costs

By Caroline Limpert |  Feb 13, 2012

I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company.  Read more


Make a Great First Impression: 9 New Rules

By Tom Searcy |  Feb 10, 2012

It takes more than a firm handshake to make a great first impression these days. Use these tips to make sure you're getting it right.  Read more


How BaubleBar Undercuts the Competition

By Nicole Carter and Tim Rice |  Feb 9, 2012

Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de...  Watch video


Want to Delight Your Customers? Map How They Feel

By Amy Buckner Chowdhry |  Feb 9, 2012

Make sure every interaction you have with your customers inspires a positive emotion.  Read more


The 9 Circles of Customer Service Hell

By Jay Steinfeld |  Feb 8, 2012

Your customers are the cornerstone of your success. So why on earth are you torturing them?  Read more


How to Fix Your Sales Team: 3 Ways

By Karl Stark and Bill Stewart |  Feb 7, 2012

How one company re-incentivized its sale force to pursue high-value customers.  Read more


Score Your First Big Account

By Steve Cody |  Feb 7, 2012

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.  Read more


The Case for Sharing Company Secrets

By Maura McCarthy |  Feb 6, 2012

There's one simple way to make your customers trust you: be open and honest with them from the start.  Read more


Don’t Grow Your Business With Bad Customers

By Karl Stark and Bill Stewart |  Feb 6, 2012

Take the time to discover which customers add the most value to your business.  Read more


How the Super Bowl Shortchanged the Web

By Erik Sherman |  Feb 6, 2012

Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much.  Read more


3 Lessons From the Susan G. Komen for the Cure Disaster

By Janine Popick |  Feb 6, 2012

The foundation's recent public relations mess offers valuable takeaways for small businesses.  Read more


5 Steps to Saying You're Sorry

By Glen Blickenstaff |  Feb 3, 2012

It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.'  Read more


How to Sell Using Voice Mail

By Geoffrey James |  Feb 2, 2012

Calling a decision-maker but getting voice mail again and again? Here's how to get the ball moving, even without a live conversation.  Read more


Susan G. Komen: What to Do When a Good Cause Goes Bad

By Geri Stengel |  Feb 1, 2012

Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster.  Read more