Customers


Recent Customers Articles

How to Deliver Value to Your Customers 

Leadership isn't just about answers, it's about asking the right questions says Robert Kaplan, professor of management at Harvard Business School.  Watch video

What Makes Customers Tick

Having a frank discussion about what works, what doesn't and what your customers want from you is key to a successful business.  Read more

5 Ways to Become an Invaluable Business Partner

Building strong business relationships is vital to the success of your business. Here's how to become the person your customers or partners can't do without.  Read more

When to Cut a Customer

How much leeway should you give a client who's not paying his bills?  Read more

4 Easy Steps for Handling Complaints

No matter how well you run your business, you'll eventually face an unhappy customer--or employee. Make sure you handle the situation well.  Read more

3 Ways to Win the RFP Rat Race

If your sales force is spending a lot of time on RFPs, but not bringing in a lot of new business, then you might need to consider new investments in your bus...  Read more

Dealing With the Oprah Effect 

Carol's Daughter founder Lisa Price talks about handling the massive influx of customers after Oprah Winfrey featured the beauty brand on her famous talk show.  Watch video

OtterBox CEO: Why I Don't Use Social Media

Social media has become a powerful tool for all businesses, but a firm belief that 'if you can't do it well, you shouldn't do it at all' is behind my absence...  Read more

Build the Community Your Start-up Needs

Don't underestimate the benefit of people coming together around your start-up. Here's how ours nurtured our idea and built our company.  Read more

How to Schmooze Without Being Sleazy

Schmoozing gets a bad rap, but it shouldn't. Use these nine guidelines to become a master networker.  Read more

What Customers Say--and What They Really Mean

Knowing what users really want is critical to your business. Here's a translation guide for some common comments.  Read more

Talk to Your Customers; You Might Learn Something

CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.  Read more

When Customers Have Had Enough Innovation

Can there be too much innovation? Yes, and smartphone manufacturers had to learn this fact the hard way.  Read more

6 Sales Tips From Istanbul's Grand Bazaar

Competition is fierce inside this ancient, 5,000-shop market. Here's how the best merchants stand out--and what you can learn from them.  Read more

What Your Customer Really Wants (It's Not What You Think)

Before you blame your employees for a strategy gone awry or spend a lot of money on a new one, read this.  Read more

Brand Messaging: Don't Get Lost in Translation

When people don't understand you, they tune you out. Make sure your customers get what you're saying.  Read more

5 Ways to Alienate a Customer

These five dumb mistakes drive customers away. Fortunately, they're all easily avoided.  Read more

How to Get (& Keep) Customers 

Selling tips from IdeaPaint's Jeff Avallon and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

World's Most Important Business Question

One simple question can determine whether your company will succeed or fail. Make sure you and your team are constantly asking it.  Read more

10 Biggest Consumer Complaints

Got a consumer-facing business? Here's a top 10 list you don't want to land on.  Read more

8 Customer Service Sins to Avoid

In a recent customer service survey, United Airlines came in dead last. Here's why--and how not to suffer the same fate.  Read more

Whiny Customers: 5 Types of Complaints (& How to Handle Them)

Thanks to social media, complaining has never been easier. Here are a few types of cranky customers--and some good ways to handle them.  Read more

Why You Don't Need Salespeople

Imagine a world in which you were able to fire all of your salespeople and still achieve consistent revenue growth. How would you pull it off?  Read more

Secret to Outstanding Customer Service

Growth and scale are typically the enemy of great, personal customer service--except in this case.  Read more

5 Steps to Scaling Beyond the Founder

Most entrepreneurs are directly involved in nurturing customer relationships. But once the business grows beyond a few key clients you'll need new growth tac...  Read more