Build a Path to Your Customers
Your start-up needs customers to succeed. Which channels will you use to reach them? Read more
Customers
Recent Customers Articles
10 Ways to Make Visits to Your Office Memorable
You can feel the culture--a certain family "vibe"--the moment you walk in the door to our offices. Here's how you can create an ambiance too. Read more
Reality Check: Engagement Is Now a Way of Business
Social media changes everything. Marketing, sales, customer service, they're no longer departments; engagement is now a way of business. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Be Worthy of Your Customers' Attention
Make sure that your product or service is worthy of receiving your customers' attention. Here's how to do it. Read more
On Social Media, Authenticity Always Wins
This CEO takes pride in being brutally honest online--even if he offends people. Here's why he thinks you should do the same. Read more
Grab Your Customer's Attention (& Keep It)
Before you can help customers solve their problems, you have to prove that you deserve their attention. Here's how to craft a compelling unique value proposi... Read more
Luxury Brands Losing Next Generation of Customers
A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers. Read more
4 Tips for Simpler Customer Service
It all boils down to a few simple fixes on your website, says the iDoneThis team. Here are their tips to help you spend less time on customer support. Read more
4 Ways to Get & Keep Customers
Sure, you can start a business, but can you get customers to keep it growing? Here's how to start. Read more
Your Customers' Top Priority? Time
If you want to garner consumer loyalty and confidence, this is all you need to know. Here's why. Read more
Ostrich Pillow Creeps Onto Kickstarter
A Madrid design firm debuts its odd-looking head pillow on Kickstarter--days before new guidelines seek to limit finished products. Read more
Tim Cook's Apology: the Good, Bad & Ugly
Apple screwed up, and admitted it. Here are some of the highlights--and lowlights--of Tim Cook's 'We fell short' letter. Read more
We All Scream for Customer Insights
Nothing drives home the importance of customer feedback like standing on a street corner handing out ice cream samples. Here are the lessons we learned. Read more
Win Important Customers & Keep Them 
Sales advice from John Berkowitz, co-founder of Yodle, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
6 Signs That It's Time to Resign a Client
Not sure if your client relationship is on the skids. Here are six signs that it may be time to part ways. Read more
When a Client Relationship May Be at Risk: 3 Red Flags
Here's how to be vigilant and make sure your customers stay your customers--for good. Read more
3 Rules of a Compelling Value Proposition
To create a compelling value proposition, you have to know your three C's: competencies, customers, and competitors. Read more
Why Your Customer Service Policy Stinks
No business is immune to unhappy customers. But making sure you meet customer service expectations can keep them to a minimum. Read more
One Killer Sales Skill You've Forgotten to Use
The more sales training you've received, the more likely that you've forgotten the most important sales technique of all. Read more
Quick! Get Apple a New Map--for Smart Crisis Control
A buggy product launch? That's familiar territory for most tech founders... but not for Apple. Here's how the company could have minimized the damage. Read more
Create Effective Case Studies
Advice on how to get results from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
How to Identify Your Target Customers
The clock is ticking on our 20-minute business model. Today's task: Describing potential customers for the new business - in five minutes or less. Read more
3 Smarter Ways to Raise Prices
An increase in price, if done correctly, can actually make your current customers feel more appreciated. Read more
Turn Prospects Into Customers
Grow your client base. Advice from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
6 Smart Tricks to Get Better Feedback
Want to know what your customers really think? Go beyond focus groups and try some of these clever techniques. Read more
Do You Always Tell Employees the Truth? You Should.
Even if you face something as difficult and stressful as having to close a business, you have only one choice: Do it badly, or do it right. Read more
Advantages of a Woman-Owned Business
Megan Duckett, founder of Sew What, answers questions on manufacturing, trading services, and outsourcing. Watch video
How to Get Loyal Clients
Megan Duckett, founder of Sew What, talks about how she keeps high-profile clients coming back for more. Watch video
6 Most Overrated Management Concepts
These common buzzwords hide a world of sloppy thinking. Don't get stuck in any of these jargon traps. Read more
Why You're Not Really the Boss
Even the boss has to report to somebody. You may think you work for yourself, but these are the people you really work for. Read more
Keep Your Friends Close & Your Customers Closer
Letting customer relationships stagnate is dangerous for your long-term health. Here are three ways to let your customers know you care. Read more
How to Deliver Value to Your Customers
Leadership isn't just about answers, it's about asking the right questions says Robert Kaplan, professor of management at Harvard Business School. Watch video
What Makes Customers Tick
Having a frank discussion about what works, what doesn't and what your customers want from you is key to a successful business. Read more
5 Ways to Become an Invaluable Business Partner
Building strong business relationships is vital to the success of your business. Here's how to become the person your customers or partners can't do without. Read more
