Customers


Recent Customers Articles

4 Reasons to Fire a Client

By Paul Spiegelman |  Feb 1, 2012

Sometimes walking away is worth millions of dollars in lost revenue.  Read more


Who Are Your A-list Customers?

By Karl Stark and Bill Stewart |  Jan 30, 2012

Which customers should you be rolling out the red carpet for? Follow these three steps to identify the customers and prospects worth nurturing.  Read more


Segments of One: Smarter Targeting for Your Customers

By Brian Halligan |  Jan 26, 2012

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.  Read more


How GoPro Measures Social Engagement

By Tom Foster |  Jan 26, 2012

There are Friends, and there are Friends . Here's how one innovative company created its own rate-of-engagement score to keep track of online user-en...  Read more


66 Things You Should Know About Your Customer

By Harvey Mackay |  Jan 25, 2012

To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy.  Read more


Fix Your First Impression

By Wendy Lea |  Jan 25, 2012

The first place your customers meet you is online. So it's time for a spot check: Are you looking your best?  Read more


When Did Being Nice Get So Complicated?

By Jeff Haden |  Jan 24, 2012

Giving back to the community is harder than it looks. What would you do in a situation like this?  Read more


Tony Hsieh's Excellent Las Vegas Adventure

By Max Chafkin |  Jan 24, 2012

In which our hero, flush with $400 million from the sale of his company, attempts to reinvent his city, Zappos-style.  Read more


Be Kind to Your Co-workers, Or Else

By J.J. McCorvey |  Jan 24, 2012

Squabbling and sniping can erode a team. But new research shows that when employees fight, customers get angry.  Read more


Start a Killer Restaurant: 6 Tips

By Jeff Haden |  Jan 23, 2012

Advice from a white guy in Texas who became an award-winning sushi chef and restaurant owner.  Read more


You Can Win Customers for Life

By Amy Buckner Chowdhry |  Jan 20, 2012

Looking to build strong relationships with your clients? Master their personal styles.  Read more


What Drives Customer Loyalty Now?

By Tom Searcy |  Jan 13, 2012

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships.  Read more


How I Became a Customer for Life

By Damian Bazadona |  Jan 11, 2012

When my family was in crisis, one company came through for us. It changed my feelings about the company & about customer service in general.  Read more


Reed Hastings: Last Year "Felt Bad"

By Courtney Rubin |  Jan 10, 2012

As the Netflix CEO launched in the UK and Ireland, he said last year's pricing backlash put the focus back on consumers.  Read more


What Does Your Company Look Like From the Outside?

By Steve Cody |  Jan 10, 2012

Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now.  Read more


Will That Prospect Buy From You?

By Geoffrey James |  Jan 10, 2012

Once trust is established, a potential customer is far more likely to buy.  Read more


Busy Customer? 3 Tips For Getting in the Door

By Tom Searcy |  Jan 9, 2012

As a business owner, you don't have time to waste on unsuccessful prospecting to busy decision-makers. Here's how to get your message across more quickly.  Read more


Entertaining a Customer? 10 Tricks to Make It Special

By Tom Searcy |  Jan 6, 2012

Take client entertaining to a whole new level by creating a memorable experience. Your clients will thank you for it.  Read more


Best Way to Make Customers Forget Your Screw Up

By Andy Levine |  Jan 4, 2012

Look for opportunities to show your customers the lengths to which you will go to deliver on your promise.  Read more


Hey, Microsoft & Apple: Grow Up!

By Geoffrey James |  Jan 4, 2012

Outlook and the iPhone should work together seamlessly, but Apple and Microsoft refuse to stop squabbling.  Read more


Beware of Sales Superstars

By Geoffrey James |  Jan 2, 2012

Some sales stars are master manipulators who can rack up big numbers--but at the cost of long-term growth.  Read more


New Year's Advice: Don't Sell to Jerks

By Geoffrey James |  Jan 2, 2012

When you sell to people you truly can't stand, you make yourself less effective and hurt your sales growth.  Read more


Pleasing the Socially Conscious Consumer

By Jessica Stillman |  Dec 30, 2011

A shift in Gen Y customers' expectations mean businesses need to do more than just make money. Or does it?  Read more


How Do You Define Customer Value?

By Karl Stark and Bill Stewart |  Dec 29, 2011

Business owners sound off about determining customer value.  Read more


5 Steps to Creating More Customer Value

By Karl Stark and Bill Stewart |  Dec 28, 2011

By focusing efforts on your best customers, you can increase customer value and grow your business.  Read more