Customers


Recent Customers Articles

'Cyber-Service' Comes of Age

By Phaedra Hise |  Jan 1, 1994

A look at how electronic mail is changing the face of customer service.  Read more

Hot Line to the Top

By Vera B. Gibbons |  Dec 1, 1993

A company set up a 24-hour hot line to record customers' messages, which the president responds to within 24 hours.  Read more

Every Employee a Service Rep

By Susan Greco |  Nov 1, 1993

All employees are trained to answer customers' questions and receive incentives to participate in call-back program.  Read more

Masters of the Ordinary

By Anne Murphy |  Oct 1, 1993

How four companies made the Inc. 500 by putting extraordinary thinking into building an ordinary business.  Read more

Winning Back a Lost Customer

By Susan Greco |  Sep 1, 1993

Tips on handling the loss of a major client.  Read more

Mailing Makeover

By Phaedra Hise |  Sep 1, 1993

How one company raised its customer approval ratings by asking for opinions and following up on them.  Read more

Customer Letters to Live By

By Susan Greco |  Aug 1, 1993

Ordering information for 'The Complete Customer Service Letter Book' by Ed Werz and Sally Germain.  Read more

Pushing the Customer-Service Envelope

By Phaedra Hise |  Jul 1, 1993

Two executives relate stories of how pushing the limit on customer service paid off for their companies.  Read more

Best Love of Product: True Believers

By Alessandra Bianchi |  Jul 1, 1993

How some companies cultivate their employees' pride in and passion for their employer and/or product.  Read more

Talking Through Service Costs

By Susan Greco |  Jun 1, 1993

Service provider focuses on customer expectations and sets prices accordingly.  Read more

When Customers Call...

By Susan Greco |  Jun 1, 1993

Chart showing that customers are more satisfied the fewer times they have to call to get problems solved.  Read more

Phone Feedback

By Inc. staff |  Jun 1, 1993

Quote from The Baldrige, What It Is, How It's Won, How to Use It to Improve Quality in Your Company by Hart and Bogan.  Read more

The Art of Selling

By Susan Greco |  Jun 1, 1993

How some companies have abandoned old-style sales for a whole new kind of relationship with customers.  Read more

A Business Transformed

By John Case |  Jun 1, 1993

How one CEO transformed his entire company in order to make its service indispensable to its customers.  Read more

Great Ways to Lose Business

By Inc. staff |  May 1, 1993

CEOs of fast-growing small companies describe their common sales and marketing blunders.  Read more

Street-Smart Pricing

By Susan Greco |  May 1, 1993

Marketing to universities, a CEO sold colleges licenses to copy her software and sell it cheaply to students.  Read more

Network: May 1993

By Karen E. Carney |  May 1, 1993

Network: Reader to reader advice.  Read more

Faster Government Collections

By Jill Andresky Fraser |  Apr 1, 1993

Company has devised several strategies for collecting timely payments from the government.  Read more

The Cutting Edge

By Alessandra Bianchi |  Apr 1, 1993

Hair salons feature artwork and jazz music to enhance employees' creativity and pamper customers.  Read more

When Quotas Don't Work

By Susan Greco |  Apr 1, 1993

How a company dropped sales commissions to improve customer service and encourage inter-office cooperation.  Read more

Guaranteed Success

By Leslie Brokaw |  Mar 1, 1993

Cardinal Technologies exemplifies all the characteristics that make for start-up success  Read more

How Do You Get Customer Feedback?

By Inc. staff |  Jan 1, 1993

Chart depicting the various methods companies use for obtaining customer feedback.  Read more

The Smart Customer

By Teri Lammers |  Nov 1, 1992

How one CEO's customer survey transformed his company.  Read more

The New, Improved Organization Chart

By Teri Lammers |  Oct 1, 1992

Abandoning the traditional top-down pyramid organization chart for a more accurate and productive depiction.  Read more

Taking Names

By Jay Finegan |  Sep 1, 1992

Profile of a successful software company that capitalizes on its customer client list and its employees.  Read more