Customers


Recent Customers Articles

Fast Rising

Profile and analysis of an employee-founded bakery: the struggles to gain financing and customers.  Read more

Tracking Useful Inventory Trends

Advice for any business setting up an inventory-management system.  Read more

The Open-Book Travel Analysis

Travel company increases its bottom line by providing customers with money saving travel tips.  Read more

The Best Newsletters in America

Using newsletters to expand your business, introduce new products, encourage repeat business.  Read more

An 800 Number Dedicated to Tracking Customers

House manufacturer designates an 800 line to handle customer inquiries.  Read more

Using Service Reps to Generate Leads

Using better trained customer service reps to screen incoming calls provide a link to sales.  Read more

Network: April 1992

Network resources.  Read more

Why Family Businesses Are Best

The competitive edge of family-run businesses.  Read more

In-House Customer Service

Improving customer service by improving internal communications.  Read more

Network: March 1992

Network reader-to-reader advice.  Read more

To Gift or Not to Gift

Some ideas on business-to-business gift giving.  Read more

Pushing the Envelope

Bribing new customers with $5 and a customer survey to monitor customer service.  Read more

The New You

Developing brand identity to distinguish your product or service.  Read more

Training on the Train

An innovative company uses train traveling time to host journalists and potential customers.  Read more

Please Hold for Customer Service

An Inc. sampling of the customer support service offered by software vendors.  Read more

Training Customers to Buy

Customer-training seminars as a cost effective marketing method.  Read more

Learning and Meeting the Client's Preferences

Satisfying customers by asking them about their priorities and expectations.  Read more

How're We Doing?

One company's use of an annual report card from customers to measure competitive performance.  Read more

Reaching Influential Buyers

Seeding the market by getting products into the hands of key people who influence potential buyers.  Read more

Customer Service: The Last Word

Profile of a software company whose quality and superb customer service result in word-of-mouth sales.  Read more

Obedience School

A travel company hosts a 'travel smart' seminar for new corporate clients.  Read more

The Best of Intentions

Profile of a company that successfully executed a strategic plan to use technology to provide friendlier service.  Read more

Small Business

Profile of a small bank where limited growth allows the company to focus on customer service and employee morale.  Read more

Pushing the envelope

Sending out cards to customers on Christmas and other holidays as well.  Read more

Presidential hot line

President of an automotive services company calls customers directly to check on the service they received.  Read more