Psychologists call it the Planning Fallacy. Nobel laureate Daniel Kahneman explains why people so often get it wrong.
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ERIC SCHURENBERG is the editor-in-chief of Inc. Before joining Inc, Eric was the editor of CBS MoneyWatch.com and BNET.com and managing editor of Money Magazine. As a writer, he is a winner of a Loeb and a National Magazine Award.@EricSchurenberg