Why Predicting Customer Behavior Is Problematic
Using data to predict your customers' moves is a tricky art and science--and it's not for the uninitiated. Read more
Database Software
4 Ways to Embrace Big Data
Here's a handful of useful tools to collect the kind of data you need to make better business decisions. Read more
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read more
The $10 Billion Idea This VC Wants to Fund
What's the next big thing? This VC has an idea--and he's willing to put big money behind it. Read more
Is Your Customer a Mac or a PC?
You might want to find out: Orbitz shows higher-priced deals to Mac users because they tend to spend more. But be careful with the data you find. Read more
Recent Database Software Articles
Don't Know What 'Big Data' Is? You're Not Alone
A new survey shows small companies are eager to get big data--even though they're not sure what it is. Read more
How to Comparison Shop the Cloud: 5 Tips
The cloud is cheap and easy to tap into--sometimes too easy. Make sure you get the right service and price with these tips. Read more
How to Beat a Giant at Its Own Game
Can a database start-up go up against Oracle? Here are two reasons why this one has a fighting chance. Read more
3 Ways Big Data Will Transform Your Company
Greylock Partners' data czar DJ Patil takes a look into the future of data--and what it means for you. Read more
Calculate: Is That Tech Investment Worthwhile?
Everyone wants to use the latest technology in the workplace. Here's how to determine whether a new item will be a tool or a toy. Read more
Is Technology Killing Your Company?
The common high-tech trap many businesses fall into--and how to steer clear of it. Read more
Who Makes the Decisions: You or Your Software?
Automating certain tasks can save a ton of time and money. But it can make you less efficient, too, if you're not careful. Read more
Google Drive: A Box- and Dropbox-Killer?
Cloud start-ups have thrived because no major Big Tech company beat down their doors. That just changed. Read more
6 Major Tech Innovations for 2012
These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch. Read more
4 Ways Big Data Can Trick You
Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results. Read more
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