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2 Savvy Ways to Scout for Prospects on Twitter

"There are customers right now on Twitter who need you," says social media expert Dave Kerpen. "You just have to know how to search for them."
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Video Transcript

00:11 Dave Kerpen: So, a lot of businesses tell me that they're struggling with how to use Twitter to actually find customers. And the good news is, you absolutely can use Twitter to find prospects and new customers. There's a couple of really good ways. One is using Twitter's search mechanism. And another is going through your competitor's followers. Let's take a look live at these examples in action.

00:36 Kerpen: So, let's say, you're a marketing consultant. Go to twitter.com/search and type in the words, "need marketing consultant" And you'll see everyone that's actually tweeting right now that they need a marketing consultant. For instance, five hours ago, Stephanie Reynolds tweeted, "I'm in need of an affordable, quality, personal branding consultant." She's actually looking to hire you, right now.

01:03 Kerpen: Let's say, you're a search firm, a recruitment firm in San Francisco. And so, you only wanna see the conversations in San Francisco. Go to twitter.com/search and type the words, "we are hiring". And then you'll type in, "San Francisco" under the places category and search. And now, these are all the companies that are hiring right now. So, if you're a recruitment firm, it would be worth it to talk to Circa, Samasource, and Payam. And don't try the hard sell, simply respond to them and join the conversation.

01:45 Kerpen: Now, let's take a look at the last way to find prospects on Twitter. Let's say, you're a social media firm and you wanna check out Likeable Media 'cause we're one of your competitors. Go to twitter.com/likeablemedia and click on our followers. And you can take a look at the people that are most recently following Likeable. Who knows? Maybe they are looking for social media help that you could provide. So, the bottom line is, there are customers right now that need you on Twitter. You just have to know how to search for them.

Last updated: Aug 1, 2013

DAVE KERPEN | Columnist | CEO, Likeable Media

Dave Kerpen is the CEO of Likeable Local. He is also the cofounder and chairman of Likeable Media and the New York Times bestselling author of Likeable Social Media and Likeable Business. Want to learn about how to grow your business using social media in 2 minutes? Click here.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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