Inc. Live

From Def Jam Fan to Hip-Hop Entrepreneur

Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business.

Daymond John was denied a loan by 27 banks, resorted to a second mortgage, and then set up a FUBU factory in his house before his mom placed a seeking-funding ad in the paper, and Samsung's textile division replied.