Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business.
Highlights: The Hip-Hop Clothier1:11
When Daymond John attended a Run-D.M.C. concert in Virginia with 30,000 people, he and noticed all of them wearing the same "uniform."
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Risk Taker: Daymond John's Branding Secrets2:10
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business.
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Money: FUBU's Struggle To Get Funding2:09
Daymond John was denied a loan by 27 banks, resorted to a second mortgage, and then set up a FUBU factory in his house before his mom placed a seeking-funding ad in the paper, and Samsung's textile division replied.
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Creativity: How FUBU's Daymond John Does Guerrilla Marketing2:32
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J.
