Inc. Live
VIDEO • INC. LIVE

From Def Jam Fan to Hip-Hop Entrepreneur

Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business.

When Daymond John attended a Run-D.M.C. concert in Virginia with 30,000 people, he and noticed all of them wearing the same "uniform."

Share: