Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business.
When Daymond John attended a Run-D.M.C. concert in Virginia with 30,000 people, he and noticed all of them wearing the same "uniform."
Daymond John, founder of FUBU, lost $6 million when he steered the clothing line into the music business.
Daymond John was denied a loan by 27 banks, resorted to a second mortgage, and then set up a FUBU factory in his house before his mom placed a seeking-funding ad in the paper, and Samsung's textile division replied.
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J.