Defining Your Brand




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Recent Defining Your Brand Articles

Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition

Want explosive growth? Strategize like a world-renowned pool player.  Read more

5 Ways to Tie Your Brand to News Events 

Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Classic Brand Struggles to Balance Old & New

Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales?  Read more

What Your Brain Has to Do With Your Brand

Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow.  Read more

From Def Jam Fan to Hip-Hop Entrepreneur 

Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business.  Watch video

How FUBU's Daymond John Does Guerrilla Marketing 

To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J.  Watch video

How to Build a Loyal Brand Ambassador Following 

Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn...  Watch video

Grind, Hustle & Payoff 

Everything from how Lara Miller oversees daily operations at her clothing line, to her greatest entrepreneurial rewards.  Watch video

4 Sure Ways to Make Your Start-up Stand Out

Here's how to be seen as a one-of-a-kind true original. Even if you're not.  Read more

How Fab.com Pulled Off Its Pivot

The founders of Fab.com discuss the ultimate business turnaround.  Read more

The Case for Sharing Company Secrets

There's one simple way to make your customers trust you: be open and honest with them from the start.  Read more

How to Make Money on Facebook

Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how.  Read more

How She Got Spanx on Oprah 

The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.  Watch video

See the Coolest Sleep Technology at CES

Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show.  Read more

Who Will Survive After CES?

The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas.  Read more