Defining Your Brand



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The Case for Sharing Company Secrets

There's one simple way to make your customers trust you: be open and honest with them from the start.  Read more


How to Make Money on Facebook

Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how.  Read more


See the Coolest Sleep Technology at CES

Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show.  Read more


Who Will Survive After CES?

The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas.  Read more


What Does Your Company Look Like From the Outside?

Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now.  Read more


Chip Conley: The 5 Things Everyone Wants From You

Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’...  Read more


How to Build a Brand from Scratch

My company set out to revolutionize the workout. But first, we had to put our name on the map.  Read more


How to Build Your Personal Brand

Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ...  Watch video


Lessons From the Launch of Google Music

Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market.  Read more


Success Stories: How to Build Your Brand

Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself.  Read more