The Art and Science of Corporate Icons
Design experts weigh in on a cookie company's cartoon mascot. Read more
Defining Your Brand
What Makes Your Company Distinctive?
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
Unlock Your Brand's Hispanic Influencer Base
Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's how. Read more
Simple Way to Create a Scalable Brand
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive revenues. Read more
Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition
Want explosive growth? Strategize like a world-renowned pool player. Read more
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Building a Brand
A 360° action guide for making your company resonate with customers and stand out in the marketplace.
Recent Defining Your Brand Articles
5 Ways to Tie Your Brand to News Events 
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Classic Brand Struggles to Balance Old & New
Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales? Read more
What Your Brain Has to Do With Your Brand
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
How FUBU's Daymond John Does Guerrilla Marketing
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J. Watch video
How to Build a Loyal Brand Ambassador Following
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
Grind, Hustle & Payoff
Everything from how Lara Miller oversees daily operations at her clothing line, to her greatest entrepreneurial rewards. Watch video
4 Sure Ways to Make Your Start-up Stand Out
Here's how to be seen as a one-of-a-kind true original. Even if you're not. Read more
How Fab.com Pulled Off Its Pivot
The founders of Fab.com discuss the ultimate business turnaround. Read more
The Case for Sharing Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
