How to Make Money on Facebook
Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how. Read more
Defining Your Brand
Recent Defining Your Brand Articles
How She Got Spanx on Oprah 
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand. Watch video
See the Coolest Sleep Technology at CES
Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show. Read more
Who Will Survive After CES?
The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas. Read more
What Does Your Company Look Like From the Outside?
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now. Read more
Chip Conley: The 5 Things Everyone Wants From You
Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’... Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
How to Build Your Personal Brand
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Read more
Thanks for Coming Clean Domino's; Comcast Should Take Notes!
We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right. Read more
Hashtag Techniques for Businesses
Here are some starting points about how to promote your business through Twitter hashtags. Read more
How to Self-Publish Your Book
So you're interested in self-publishing your book? Here are 10 things to consider before you go the indie publishing route. Read more
How Hipmunk Learned to Respect Its Users
Hipmunk's Alexis Ohanian's site-building philosophy centers around loving users. That's because his last company, Reddit, was made by them. Read more
Managing By Mea Culpa
With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed. Read more
Peter Guber on the Power of Effective Communicators
In his new book, Tell to Win , the Hollywood producer and CEO of Mandalay Entertainment addresses the importance of storytelling in business. Read more
4 Ways to Block Brand Competition
Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking ... Read more
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i... Read more
Turning Fierceness Into a Brand
Designer Christian Siriano of Project Runway fame takes time out from Fashion Week to talk about growing sales and falling models. Read more
The Sugar Made Him Do It
Siggi Hilmarsson, founder of Siggi's Skyr yogurt, discusses his trial-and-error process of starting up, the American diet, and the importance of sleep. Read more
Jason Ross, Founder of JackThreads
The founder of this men's fashion e-commerce company based in Columbus, Ohio, talks about building a brand, bootstrapping a start-up, and where he finds his ... Watch video
How to Take a Local Brand National
"It's all about Facebooking, Tweeting and friending people," says Elaina Scotto of Scotto restaurant in New York City. Read more
How to Maintain Brand Consistency Across Product Lines
With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why. Read more
A Little Self-Promotion Never Hurts
How to get the word out about your new business Read more
