How to Choose the Right Colors for Your Brand
The aesthetic of your product and its labeling can have a huge impact on sales. If you're DIY branding, here's how to find the right colors. Read more
Defining Your Brand
Recent Defining Your Brand Articles
Building a Bakery Brand
Jim Skinner of Skinner Baking talks about his family business's big bet. Read more
How to Manage Your Company's Brand
Your brand is your mark of distinction. Here's how to construct a brand management strategy that will inspire trust in your company. Read more
How to Refine Your Business Idea
Even a good business idea might not be financially workable. Here's how you can determine if your product or service is a money-making enterprise. Read more
Does an MBA Make a Difference?
How an MBA can help and hurt entrepreneurs: Over at Vator.tv, Bambi Francisco Roizen talks to Tom Patterson, a Harvard Business School-educated entrepreneur ... Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
How to Master Your Elevator Pitch
What exactly do you do, and why should I care? Here's how to tell it shorter and smarter. Read more
Norm Brodsky on Expanding Upmarket
How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice. Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business. Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
An Extreme Brand Makeover
Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales Read more
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Case Study: Skinner Baking Builds a Brand
For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box? Read more
Naming Rights and Wrongs
NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions p... Read more
The Rebranding Game
If at first you pick the wrong name, you can always try, try again. Read more
Trading Up
How a shop in Little India became a sleek brand. Read more
Safeguard Your Brand Reputation Online
Question: When you do a search on the Web for your business name or brand, does negative information show up in the results? If your answer is yes, you may n... Read more
Differentiating Yourself in the Marketplace 
Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they... Watch video
Biggest Challenges for Inc. 500 Entrepreneurs
The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma... Watch video
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Making Marketing Sticky
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
Rebranded, Five Ways
When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ... Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
The Name Game
Few things are less important to the success of a business than figuring out what to call it. Read more
