Building a Brand
Branding isn't just a logo that you slap on or a fancy ad campaign. Your brand is a reflection of your business's personality. Read more
Defining Your Brand
Recent Defining Your Brand Articles
Emotional Branding
How much of your life story should you use to market your company? Read more
Why Online Branding Matters
The Web was supposed to kill the need for big brands. That's not what happened. Read more
Pick a Memorable Name for Your Business
Here are tips on picking a winner. Read more
Brand in the Making
If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl... Read more
The Diva of Retail
Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th... Read more
Go Glossy: How to Create a Beautiful Branding Tool on a Budget
CEOs give advice on building a brand through custom publishing. Read more
How Perception Creates Reality 
Barbara Corcoran learned early the value of always making her business appear bigger, more successful, and specialized, than it was. Watch video
