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How Much Is Your Business Logo Worth?
John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Read more
Designing a Logo
4 Tips for Great Logo Design
What makes a logo design great? Here are four characteristics that distinguish great logos from the legions of the not-so-great. View slideshow
How Great Logos Evolve
Here's a look at how a few of America's most recognizable brands have transformed their logos over time. View slideshow
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Coming Up With the Idea
Savvy how-to's for developing a business concept that succeeds. Includes characteristics of successful ideas, overcoming obstacles and more.
Recent Designing a Logo Articles
A Risque Breath Mint Makes a Bid for the Mainstream
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
The Don't-Do Lists
Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f... Read more
5 Fab Small Business Logo Designs
Designing your logo is a daunting task. Here's a look at five small companies' logos and how they came to be. View slideshow
4 Tips on Choosing the Right Logo Design Services
Designers, experts, and small business owners suggest these four tips for finding the right firm. Plus: a list of three design shops worth trying Read more
Company Logos for Less
Companies claim to design stellar business logos for half the price. How good are they? We put four services to the test. Read more
An Extreme Brand Makeover
Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales Read more
Trading Up
How a shop in Little India became a sleek brand. Read more
Logoworks to Offer Blog Designs
The new designs aim to help businesses build customer interactivity. Read more
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
How I Did It: Morgan Lynch, CEO, Logoworks
Morgan Lynch was a young marketer who was put off by the inefficiencies of ad agencies. So, at age 29, he and a friend launched Logoworks. It connects graphi... Read more
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