Designing a Logo

The Art and Science of Corporate Icons

Design experts weigh in on a cookie company's cartoon mascot. Read more

Design a Company Logo That Stands Out

Hold a design contest online, says Matt Mickiewicz, co-founder of 99designs. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Council. Watch video

Design a Great Logo: 10 Tips

Great logos aren't accidents. Here's a look at a slew of thoughtfully designed logos and why they work. View slideshow

Design Makeover: Healthy Pantry Gets New Look

A packaged-food maker goes all in and changes its whole look. But will it work on store shelves? Read more

Create a Logo: 7 Smart Rules

A professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well. Read more

Recent Designing a Logo Articles

A Risque Breath Mint Makes a Bid for the Mainstream

By April Joyner | Jan 25, 2012

With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more

The Don't-Do Lists

By Adam Bluestein and Jennifer Alsever | Feb 5, 2013

Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f... Read more

5 Fab Small Business Logo Designs

By Lauren Cannon | Aug 19, 2011

Designing your logo is a daunting task. Here's a look at five small companies' logos and how they came to be. View slideshow

4 Tips on Choosing the Right Logo Design Services

By Abram Brown | Aug 19, 2011

Designers, experts, and small business owners suggest these four tips for finding the right firm. Plus: a list of three design shops worth trying Read more