Designing a Logo


Recent Designing a Logo Articles

Case Study: Bringing an Innovative Product to Market

By Michelle Leder |  Jun 1, 2004

Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank.  Read more


The Buzz Guru

By Rob Walker |  Mar 1, 2004

Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.  Read more


Logos That Turn Heads

By Nicole Gull |  Dec 1, 2003

Are walking, talking advertisements gimmicks or goldmines?  Read more


The Diva of Retail

By Edward O. Welles |  Oct 1, 1999

Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th...  Read more


Packaging: When It's Time for a Makeover

By Sarah Schafer |  Dec 1, 1995

Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products.  Read more


Forgo the Logo

Jan 1, 1995

Why a logo isn't as important as a name.  Read more


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