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35 UNDER 35

35 Under 35 2014: And the Readers' Choice Winner Is...

The votes were plentiful and the competition was stiff. See the young company that pulled out a clear victory.
Matthew Vetter, Brian Vetter, and Greg Vetter are dressed for success. They took their mom's salad-dressing recipe and turned it into a multimillion-dollar business and a top seller at Whole Foods.


Inc.'s readers have spoken. This year's top young company is Tessemae’s All Natural.

As the founders of Tessemae’s, Matthew, Brian and Greg Vetter (all brothers) started their salad dressing empire with a simple premise: to bring the best of their mom’s kitchen to yours. So far, they’re on their way.

The Annapolis, Maryland-based company already has fervent fans, who’ve launched the line of dressings to the No. 1 spot in its category at Whole Foods and Safeway. The brothers expect the company’s 22 products, which are all gluten free, sugar free, and vegan friendly, to reel in about $35 million in sales this year, up from $4 million in 2013.

In addition to being named one of Inc.'s 35 Under 35 Coolest Young Companies, Tessemae’s takes home bragging rights for life as this year's 35 Under 35 Readers' Choice winner. The Vetter brothers also win free tickets to next spring's GrowCo Conference taking place in Nashville. 

While Tessemae’s is Inc.'s Readers' Choice, more honors are likely to come for this high-flying young company. Though, surely they’ve already made their mother proud. For more on Tessemae’s quick assent at the grocery store, check out the company's video below. Also read more about the Vetter brother’s hopes for jazzing up America’s salads


Get to Know Tessemae's All Natural

IMAGE: Courtesy Company
Last updated: Jun 26, 2014

DIANA RANSOM | Features Editor

Diana Ransom is features editor at Inc. She has been covering the never-dull world of small business and entrepreneurship for years at a variety of publications including The Wall Street Journal,, the New York Daily News, Fast Company magazine and Entrepreneur. She lives in Brooklyn, N.Y.

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