Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
Direct Marketing
6 Ways to Get Customers to 'Yes!'
Influence your customers to buy from you using these six easy methods. Read more
Do You Give Good 'Push'?
Here's how to use push notifications to engage your mobile customers and build brand loyalty. Read more
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read more
Recent Direct Marketing Articles
5 Rules: How to Avoid a Spam Filter
Does your role involve emailing people you don't know? Make sure you're not landing in the junkmail box. Read more
QR Codes? Don't Bother. 5 Reasons
QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies. Read more
Secrets of the Email Scammers
There's more business smarts behind those Nigerian scams than you might think. A new report breaks down what makes them brilliant. Read more
Email Marketing: 6 Tricks for Better Results
Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon... Read more
Land a Customer Meeting: 4 Rules
Yeah, we know: Cold calling stinks. Here's how to get someone to give you the time of day. Read more
Inbound Marketing: How to Make It More Effective
With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
Advertising Overload: Are You Guilty?
New research on just how many marketing messages it takes to completely turn off a customer. Read more
Mobile Sales Lessons From Girl Scout Cookies
What does a pet product start-up have in common with a Girl Scout selling cookies? They can both teach you about mobile payments. Read more
