Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
Direct Marketing
Big Idea: Direct Mail That Talks
One entrepreneur’s audio brochures stand out in a sea of direct mail. Read more
6 Ways to Get Customers to 'Yes!'
Get inside your customers' heads and boost sales. Here are six easy ways to influence your customers to buy from you. Read more
6 Email Marketing Tricks for Better Results
Email can be boring or annoying, or both--but it's a consistent revenue driver with unmatched ROI. Make sure you're doing it right. Read more
Do You Give Good 'Push'?
Here's how to use push notifications to engage your mobile customers and build brand loyalty. Read more
Recent Direct Marketing Articles
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read more
5 Rules: How to Avoid a Spam Filter
Does your role involve emailing people you don't know? Make sure you're not landing in the junkmail box. Read more
QR Codes? Don't Bother. 5 Reasons
QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies. Read more
Secrets of the Email Scammers
There's more business smarts behind those Nigerian scams than you might think. A new report breaks down what makes them brilliant. Read more
Land a Customer Meeting: 4 Rules
Yeah, we know: Cold calling stinks. Here's how to get someone to give you the time of day. Read more
Inbound Marketing: How to Make It More Effective
With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
Advertising Overload: Are You Guilty?
New research on just how many marketing messages it takes to completely turn off a customer. Read more
Mobile Sales Lessons From Girl Scout Cookies
What does a pet product start-up have in common with a Girl Scout selling cookies? They can both teach you about mobile payments. Read more
4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
How to Market a Brand New Product
What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. Read more
How 5 Unheard of Products Rocked the Market
Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new produc... View slideshow
How to Break Into the Daily Deals Space
Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded ... Read more
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