Direct Marketing




Recent Direct Marketing Articles

How to Make Your B2B Content Sexy

Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce.  Read more

How High-Tech Is Changing Retail

The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy.  Read more

5 Rules: How to Avoid a Spam Filter

Does your role involve emailing people you don't know? Make sure you're not landing in the junkmail box.  Read more

QR Codes? Don't Bother. 5 Reasons

QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies.  Read more

Secrets of the Email Scammers

There's more business smarts behind those Nigerian scams than you might think. A new report breaks down what makes them brilliant.  Read more

Land a Customer Meeting: 4 Rules

Yeah, we know: Cold calling stinks. Here's how to get someone to give you the time of day.  Read more

Inbound Marketing: How to Make It More Effective

With inbound marketing, the customer comes to you, but you still have to move the opportunity forward.  Read more

The Dangers of Marketing Half-Baked Products

Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should.  Read more

Start-up Marketing: An Essential Road Map

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it.  Read more

Advertising Overload: Are You Guilty?

New research on just how many marketing messages it takes to completely turn off a customer.  Read more

Mobile Sales Lessons From Girl Scout Cookies

What does a pet product start-up have in common with a Girl Scout selling cookies? They can both teach you about mobile payments.  Read more

4 Rules for Better Marketing

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too?  Read more

How to Market a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.  Read more

How 5 Unheard of Products Rocked the Market

Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new produc...  View slideshow

How to Break Into the Daily Deals Space

Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded ...  Read more

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