Structure of a Great Sales Letter
Here's a format for creating an effective sales letter.
Read storyDirect Marketing
Direct Mail Dos and Dont's
We spoke with direct marketers to get advice on the best ways to conduct business through the mail today.
Read storyABCs of Direct Mail
Resource for checking how well your direct-marketing operation is functioning.
Read storyRecent Direct Marketing Articles
PR Fairy Tales
Pitches disguised as children's books. Read story
Post Office Plans Mail-Tracking Service
The Postal Service announced plans this week for a new service that will enable commercial mailers to track mail from arrival to delivery. Read story
Repackaging the Post Office
Will a shakeup at the Post Office be a special delivery for entrepreneurs? Read story
A Guide to Profitable Direct Marketing
Author Lois Geller explains how direct marketing can be tested, tracked, and most important, profitable. Read story
Keep the Literature Skinny
It's often best to send minimal amounts of sales literature early in the sale. Read story
Business-To-Business: Cutting Catalog Costs
Cost-cutting tips for catalog production are offered from wholesalers of recycled fashion accessories. Read story
Direct Mail: Penny-Pinching Postal Tips
Some tips from a direct-mail expert on how to save on mailings. Read story
The Fan Versus the Businessman
The techniques of two CEOs from the same region who sell soccer equipment by mail are compared and contrasted. Read story
Fighting the War on Postage
Catalog houses suggest alternative marketing tactics to offset the high cost of mailing. Read story
How to Cut Postage Costs
Cutting costs by using nine-digit zip codes. Read story
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