Direct Marketing


Recent Direct Marketing Articles

How to Boost Sales with Mobile Coupons

By Nitasha Tiku |  Dec 1, 2009

Applications such as Yowza and Foursquare let you send coupons to customers' cell phones.  Read more


Editor's Letter: A Look Behind the Scenes

By Jane Berentson |  Dec 1, 2009

A look at the work of photographer Andrew Moore  Read more


PR Fairy Tales

By April Joyner |  Jun 1, 2008

Pitches disguised as children's books.  Read more


Post Office Plans Mail-Tracking Service

Jan 11, 2007

The Postal Service announced plans this week for a new service that will enable commercial mailers to track mail from arrival to delivery.  Read more


School Ties [Audio]

May 10, 2006

Is college housing the next frontier of product placement? Staff reporter Max Chafkin explains why Kiehl's, Red Bull, and other companies are now stocking...  Watch video


Repackaging the Post Office

By Elizabeth Wasserman |  Aug 1, 2003

Will a shakeup at the Post Office be a special delivery for entrepreneurs?  Read more


A Guide to Profitable Direct Marketing

By Lois Geller |  Mar 12, 2003

Author Lois Geller explains how direct marketing can be tested, tracked, and most important, profitable.  Read more


Direct Mail Dos and Dont's

By Jennifer A. Redmond |  Oct 31, 2001

We spoke with direct marketers to get advice on the best ways to conduct business through the mail today.  Read more


Keep the Literature Skinny

By Eric Kunin |  Jan 1, 1999

It's often best to send minimal amounts of sales literature early in the sale.  Read more


Structure of a Great Sales Letter

By James Driscoll |  Jan 1, 1999

Here's a format for creating an effective sales letter.  Read more


Business-To-Business: Cutting Catalog Costs

By Stephanie L Gruner |  Jun 1, 1996

Cost-cutting tips for catalog production are offered from wholesalers of recycled fashion accessories.  Read more


Direct Mail: Penny-Pinching Postal Tips

By Stephanie L. Gruner |  Jan 1, 1996

Some tips from a direct-mail expert on how to save on mailings.  Read more


The Fan Versus the Businessman

By David Whitford |  Oct 15, 1995

The techniques of two CEOs from the same region who sell soccer equipment by mail are compared and contrasted.  Read more


ABCs of Direct Mail

By Susan Greco |  Aug 1, 1992

Resource for checking how well your direct-marketing operation is functioning.  Read more


Fighting the War on Postage

By Susan Greco |  Mar 1, 1992

Catalog houses suggest alternative marketing tactics to offset the high cost of mailing.  Read more


How to Cut Postage Costs

By Robert A. Mamis |  Aug 1, 1991

Cutting costs by using nine-digit zip codes.  Read more


Beating the Post Office at its Own Game

Beating the Post Office at its Own Game |  Nov 1, 1982

Entrepreneur Scott Adler tries to beat the Post Office by offering a new mailing service  Read more


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