4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
Direct Marketing
Recent Direct Marketing Articles
How to Market a Brand New Product
What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. Read more
How 5 Unheard of Products Rocked the Market
Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new produc... View slideshow
How to Break Into the Daily Deals Space
Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded ... Read more
Inc. 5000 Update: Turbie Twist
The story of two sisters and a hair towel Read more
How to Use Samples to Promote Your Product
Got a product? Give a sample. Make sampling easy and effective for any product in any industry with these six steps. Read more
Big Idea: Direct Mail That Talks
One entrepreneur’s audio brochures stand out in a sea of direct mail. Read more
How to Know if Your Product Is Infomercial-Worthy
Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? Read more
Shaking America By Storm
The man who invented the Shake Weight talks about bringing a successful product to market, sexual innuendo, and Michelle Obama's arms. Read more
The 6 Best Mobile Coupon Services for Small Businesses
How to use applications like Yowza, Coupon Sherpa, and Mobiqpons to gain customers Read more
How to Boost Sales with Mobile Coupons
Applications such as Yowza and Foursquare let you send coupons to customers' cell phones. Read more
Editor's Letter: A Look Behind the Scenes
A look at the work of photographer Andrew Moore Read more
PR Fairy Tales
Pitches disguised as children's books. Read more
Post Office Plans Mail-Tracking Service
The Postal Service announced plans this week for a new service that will enable commercial mailers to track mail from arrival to delivery. Read more
School Ties [Audio] 
Is college housing the next frontier of product placement? Staff reporter Max Chafkin explains why Kiehl's, Red Bull, and other companies are now stocking... Watch video
Repackaging the Post Office
Will a shakeup at the Post Office be a special delivery for entrepreneurs? Read more
A Guide to Profitable Direct Marketing
Author Lois Geller explains how direct marketing can be tested, tracked, and most important, profitable. Read more
Direct Mail Dos and Dont's
We spoke with direct marketers to get advice on the best ways to conduct business through the mail today. Read more
Keep the Literature Skinny
It's often best to send minimal amounts of sales literature early in the sale. Read more
Structure of a Great Sales Letter
Here's a format for creating an effective sales letter. Read more
Business-To-Business: Cutting Catalog Costs
Cost-cutting tips for catalog production are offered from wholesalers of recycled fashion accessories. Read more
Direct Mail: Penny-Pinching Postal Tips
Some tips from a direct-mail expert on how to save on mailings. Read more
The Fan Versus the Businessman
The techniques of two CEOs from the same region who sell soccer equipment by mail are compared and contrasted. Read more
ABCs of Direct Mail
Resource for checking how well your direct-marketing operation is functioning. Read more
Fighting the War on Postage
Catalog houses suggest alternative marketing tactics to offset the high cost of mailing. Read more
