Direct Marketing


Recent Direct Marketing Articles

ABCs of Direct Mail

By Susan Greco |  Aug 1, 1992

Resource for checking how well your direct-marketing operation is functioning.  Read more

Fighting the War on Postage

By Susan Greco |  Mar 1, 1992

Catalog houses suggest alternative marketing tactics to offset the high cost of mailing.  Read more

How to Cut Postage Costs

By Robert A. Mamis |  Aug 1, 1991

Cutting costs by using nine-digit zip codes.  Read more

Beating the Post Office at its Own Game

Beating the Post Office at its Own Game |  Nov 1, 1982

Entrepreneur Scott Adler tries to beat the Post Office by offering a new mailing service  Read more

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