Discounting Strategies




Recent Discounting Strategies Articles

To Groupon or Not To Groupon? Do This First

Understand your customers--and the possible return, if any--before you make a Groupon-like offer.  Read more

Dan Leahy, Co-founder of Savored 

Learn how a pair of young Wall Streeters decided to quit their jobs to launch an online deal site that focuses on upscale restaurants.  Watch video

How Groupon Can Boost Your Company's Exposure

Looking for a cash influx? This isn't it. But savvy entrepreneurs share their tips for earning exposure and new clients by working with Groupon.  Read more

Report: Groupon Valued at $1.2 Billion

The group-buying site is barely 18 months old and already worth more than the economies of some small countries.  Read more

An Alternative to Discounts

Hey, do you have anything cheaper? Four smart ways to go downmarket without tarnishing your brand.  Read more

How to Use Groupon to Boost Sales

A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers.  Read more

4 Tips for Using Groupon Coupons

What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons.  Read more

Pricing: How Low Can You Really Go?

Case studies of three companies that made big pricing changes and the results of those decisions.  Read more

The Dignity of Discount

A betting man would have lost his shirt. Anyone with good sense would have thought the likes of K-Mart and the late Montgomery Ward would have thrived in ...  Read more

CEO's Regret #7: Charging Too Little for Too Long

Behind every successful CEO probably lurks at least one major regret. The best, or the luckiest, CEOs learn from their mistakes and get an opportunity to ...  Read more

How do I determine what to charge advertisers on my Web site?

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a Web site that ...  Read more

Deciding What to Charge for Services

If you're about to contract your services for the first time, this is adifficult question to answer. For most professionals, whether a sales trainingconsu...  Read more

Are Your Prices Right?

An overview of how a revenue management pricing strategy can increase revenues without losing customers.  Read more

Why Retailers Can't Discount Discounting

Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- have traditionally dominated the retail apparel...  Read more