Report: Want to Sell More Apps? Cut Your Prices
A new report suggests that the fastest way to sell more apps is to start discounting. But there are some caveats. Read more
Discounting Strategies
Use Technology to Win the Price War
Need to keep an eye on what your competitors charge? Let software do the work for you. Read more
4 Ways to Win the Holiday Shopping Wars
Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete? Read more
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read more
Get Your Cash Faster: 7 Shrewd Tips
Cash flow is the most important financial item for a small business owner to pay attention to. Here's how to speed it up. Read more
Recent Discounting Strategies Articles
To Groupon or Not To Groupon? Do This First
Understand your customers--and the possible return, if any--before you make a Groupon-like offer. Read more
Dan Leahy, Co-founder of Savored 
Learn how a pair of young Wall Streeters decided to quit their jobs to launch an online deal site that focuses on upscale restaurants. Watch video
How Groupon Can Boost Your Company's Exposure
Looking for a cash influx? This isn't it. But savvy entrepreneurs share their tips for earning exposure and new clients by working with Groupon. Read more
Report: Groupon Valued at $1.2 Billion
The group-buying site is barely 18 months old and already worth more than the economies of some small countries. Read more
An Alternative to Discounts
Hey, do you have anything cheaper? Four smart ways to go downmarket without tarnishing your brand. Read more
How to Use Groupon to Boost Sales
A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers. Read more
4 Tips for Using Groupon Coupons
What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons. Read more
Pricing: How Low Can You Really Go?
Case studies of three companies that made big pricing changes and the results of those decisions. Read more
The Dignity of Discount
A betting man would have lost his shirt. Anyone with good sense would have thought the likes of K-Mart and the late Montgomery Ward would have thrived in ... Read more
CEO's Regret #7: Charging Too Little for Too Long
Behind every successful CEO probably lurks at least one major regret. The best, or the luckiest, CEOs learn from their mistakes and get an opportunity to ... Read more
How do I determine what to charge advertisers on my Web site?
Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a Web site that ... Read more
Deciding What to Charge for Services
If you're about to contract your services for the first time, this is adifficult question to answer. For most professionals, whether a sales trainingconsu... Read more
Are Your Prices Right?
An overview of how a revenue management pricing strategy can increase revenues without losing customers. Read more
Why Retailers Can't Discount Discounting
Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- have traditionally dominated the retail apparel... Read more
