Pricing: How Low Can You Really Go?
Businesses reexamine their prices
Read storyDiscounting Strategies
CEO's Regret #7: Charging Too Little for Too Long
When 2000 Inc. 500 CEO Daniel Gould first went into business in 1994, he offered his customers "the Wal-Mart attitude: rock-bottom prices all the time." But at the end of the day, he didn't have much to show for it.
Read storyThe Dignity of Discount
Want to bolster consumer confidence, increase purchases and foster loyalty? Retailers should provide consumers with the opportunity to practice frugality in a way that doesn't seem frugal, while lifting the perception of their quality of life.
Read storyRecent Discounting Strategies Articles
How do I determine what to charge advertisers on my Web site?
Marketing Advertising mentor Lisa H. Buksbaum takes the mystery out of setting rates for banner ads and makes suggestions for increasing referrals. Read story
Deciding What to Charge for Services
Learn how some professionals price their services, and get ideas to help you decide how to price yours. Read story
Are Your Prices Right?
An overview of how a revenue management pricing strategy can increase revenues without losing customers. Read story
Why Retailers Can't Discount Discounting
Why Retailers Can't Discount Discounting. Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- ... Read story
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