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The Pros and Cons of Groupon
Group buying may be all the rage among consumers. But does is really make good business sense? Yes it can if you design the promotion just right for your company. Read more
Discounting Strategies
Can Groupon Boost Your Sales?
A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers. Read more
An Alternative to Discounts
Hey, do you have anything cheaper? Four smart ways to go downmarket without tarnishing your brand. Read more
Recent Discounting Strategies Articles
Dan Leahy, Co-founder of Savored
Learn how a pair of young Wall Streeters decided to quit their jobs to launch an online deal site that focuses on upscale restaurants. Watch video
How Groupon Can Boost Your Company's Exposure
Looking for a cash influx? This isn't it. But savvy entrepreneurs share their tips for earning exposure and new clients by working with Groupon. Read more
Report: Groupon Valued at $1.2 Billion
The group-buying site is barely 18 months old and already worth more than the economies of some small countries. Read more
4 Tips for Using Groupon Coupons
What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons. Read more
Pricing: How Low Can You Really Go?
Case studies of three companies that made big pricing changes and the results of those decisions. Read more
The Dignity of Discount
Want to bolster consumer confidence, increase purchases and foster loyalty? Retailers should provide consumers with the opportunity to practice frugality in ... Read more
CEO's Regret #7: Charging Too Little for Too Long
When 2000 Inc. 500 CEO Daniel Gould first went into business in 1994, he offered his customers "the Wal-Mart attitude: rock-bottom prices all the time." But ... Read more
How do I determine what to charge advertisers on my Web site?
Marketing Advertising mentor Lisa H. Buksbaum takes the mystery out of setting rates for banner ads and makes suggestions for increasing referrals. Read more
Deciding What to Charge for Services
Learn how some professionals price their services, and get ideas to help you decide how to price yours. Read more
Are Your Prices Right?
An overview of how a revenue management pricing strategy can increase revenues without losing customers. Read more
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