Change. Adjustments. Course corrections. Innovation. This is what entrepreneurship is supposed to be all about. If your start-up isn’t working, change it. Even if your startup is working, entrepreneurs are assumed to be at the vanguard of change. Shaking things up. Bucking the status quo.
Motivating others to buck the status quo is a powerful but difficult aspect of leadership. Generally, there are two outcomes: You either succeed and get rewarded, or you create too many enemies along the way and end up getting crushed by your adversaries.
Affecting change without ruffling the wrong feathers requires careful management.
These tasks involve both convincing and compromise. Remember, people are not typically courageous in their work. That’s okay. Just get them up to speed and ready to join in once you’re showing some momentum. Don’t expect others to figure out which changes are required, or even to help you lead change. You can rely on them to help you refine your changes, or to help swing public support in your favor once it’s clear you’re on the right path.
When you sense resistance, look for ways to bring naysayers closer to the process. Listen carefully to their points of view and work to co-opt them. This is the time to keep your friends close and potential enemies even closer.
When you present your proposed changes to your board or other advisors, the first questions you’ll get will be “Who has bought in?” followed by “Who is leading this?” Bring a few others along with you and present the ideas as a cohesive team, with you clearly leading the charge. When your investors start asking around, people should be linking the change to your name and speaking well of both it and you.