Livestrong CEO Doug Ulman says you can't think of social media as a tool. To get maximum impact, he says you have to think of social media as a mission.
Livestrong CEO Doug Ulman says a smart strategic social media supports the mission of your company.
CEO of Livestrong, Doug Ulman, created one of the first social networks with yellow wristbands and a mission to support cancer victims.
Doug Ulman, CEO of Livestrong, says social media formed the basis for Livestrong to fight cancer on a global level.
Social media's value extends beyond raising money with the ability to connect individuals with support and information, says Livestrong CEO Doug Ulman.
Doug Ulman, CEO of Livestrong, answers questions on philanthropy.
HIGHLIGHTS Realize the Potential of Your Social Strategy1:06
FOUNDATION Social Media Is Not a Tool or Platform10:57
IMPACT How to Run an Engaging Social Media Campaign6:03
COMMUNITY What's the Real Value of Social Media?13:28
Q&A Let Your Employees Have a Voice in Your Company's Causes2:33