Harness the True Power of Social Media
Livestrong CEO Doug Ulman says you can't think of social media as a tool. To get maximum impact, he says you have to think of social media as a mission.
Livestrong CEO Doug Ulman says a smart strategic social media supports the mission of your company.
CEO of Livestrong, Doug Ulman, created one of the first social networks with yellow wristbands and a mission to support cancer victims.
Doug Ulman, CEO of Livestrong, says social media formed the basis for Livestrong to fight cancer on a global level.
Social media's value extends beyond raising money with the ability to connect individuals with support and information, says Livestrong CEO Doug Ulman.
Doug Ulman, CEO of Livestrong, answers questions on philanthropy.