00:13 Doug Ulman: I believe that social media is not a communication tool or platform. If you think about it that way, you will not realize the potential that this new sort of way of working provides. It has to be a strategic decision. It has to be thought about incredibly strategically to make it work for your organization, your company, or your mission. And everything that you do has to be based on your mission. So, for us, it's all about our manifesto. It's all about helping individuals who are facing the three most feared words in the English language: "You have cancer".