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The Risks and Benefits of Licensing Your Brand

Doug Ulman, CEO of Livestrong, explains why it can be necessary to be cautious about partnerships and brand licensing.
VIDEO • BRANDING

The Risks and Benefits of Licensing Your Brand

Doug Ulman, CEO of Livestrong, explains why it can be necessary to be cautious about partnerships and brand licensing.

The Risks and Benefits of Licensing Your Brand

Doug Ulman, CEO of Livestrong, explains why it can be necessary to be cautious about partnerships and brand licensing.

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Last updated: Oct 11, 2013




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