Harness the True Power of Social Media
Livestrong CEO Doug Ulman says you can't think of social media as a tool. To get maximum impact, he says you have to think of social media as a mission.
Highlights Livestrong CEO Doug Ulman says a smart strategic social media supports the mission of your company.
Foundation CEO of Livestrong, Doug Ulman, created one of the first social networks with yellow wristbands and a mission to support cancer victims.
Impact Doug Ulman, CEO of Livestrong, says social media formed the basis for Livestrong to fight cancer on a global level.
Community Social media's value extends beyond raising money with the ability to connect individuals with support and information, says Livestrong CEO Doug Ulman.
Q&A Doug Ulman, CEO of Livestrong, answers questions on philanthropy.