Harness the True Power of Social Media
Livestrong CEO Doug Ulman says you can't think of social media as a tool. To get maximum impact, he says you have to think of social media as a mission.
Highlights: Realize the Potential of Your Social Strategy1:06
Livestrong CEO Doug Ulman says a smart strategic social media supports the mission of your company.
Foundation: Social Media Is Not a Tool or Platform10:57
CEO of Livestrong, Doug Ulman, created one of the first social networks with yellow wristbands and a mission to support cancer victims.
Impact: How to Run an Engaging Social Media Campaign6:03
Doug Ulman, CEO of Livestrong, says social media formed the basis for Livestrong to fight cancer on a global level.
Community: What's the Real Value of Social Media?13:28
Social media's value extends beyond raising money with the ability to connect individuals with support and information, says Livestrong CEO Doug Ulman.
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