E-commerce


Recent E-commerce Articles

Gilt Groupe's Kevin Ryan: What Works, And Doesn't Work, in Flash Sales

The online retail pioneer explains why he stepped down as Gilt CEO, and offers his predictions for the fate of the much-hyped industry.  Read more

3 Simple (and Free) SEO Tips

Here's how you can get your website found--even if you're not an expert in SEO.  Read more

Why Gilt Could Kill Traditional Luxury Retail 

The co-founder of Gilt Groupe on the evolution of retail and the harsh reality of "showrooming."  Watch video

3 Rules of Success in Online Marketing 

How Gilt Groupe uses every and all social media platforms to build the Gilt brand.  Watch video

How to Use Pinterest to Drive Sales 

Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest.  Watch video

A Little Crazy, a Little Fun: Building the Right Company Culture

You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost.  Read more

5 Reasons to Blow Up Your Current Website

Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild.  Read more

'We Had No Idea What the Numbers Would Look Like' 

To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites.  Watch video

Rhapsody CEO: Freemium Doesn't Work

A free streaming plan has helped both Pandora and Spotify get thousands of users. Rhapsody's John Irwin says it's a losing strategy in the long run.  Read more

How Warby Parker Reinvented Retail

Warby Parker will finally get a conventional storefront in 2013. Here are four retail experiments that helped the brand get there.  Read more

5 Tips to Become a Click Magnet

Living on the edge of the Web is no place for an ambitious start-up. Get noticed and boost your pageviews with these tips.  Read more

5 Epic Tech Fails in 2012

These products and innovations once seemed so full of promise. Not so much anymore.  Read more

Biggest Tech Trends of 2012

After a year's worth of hardware and software news, these six developments are the ones to remember.  Read more

4 New Pinterest Tools to Try

If you're not yet tracking your performance on Pinterest, you should. These useful tools can help.  Read more

4 Business-Friendly Tools From Pinterest

From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform.  Read more

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read more

Say Hello to the One-Size-Fits-All Website

You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy.  Read more

6 Tips for a Perfectly Timed Facebook Post

To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right.  Read more

5 Apps That Make QuickBooks Better

You're already using QuickBooks. Check out five ways to get more mileage out of it.  Read more

8 Ways to Find the Best Long-Tail Keywords

Here are some simple and effective ways to identify the kind of keywords that keep the traffic coming.  Read more

5 Tips for Highly Effective Pinterest Boards

Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.  Read more

What's Your App Worth? Here's How to Know

Check out some tools that will help you price your app--and sell it to the highest bidder.  Read more

How Google's Page Redesign Could Affect Your Business

Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know.  Read more

Want to Spy on Rivals? There's an App for That

Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you.  Read more

5 Baby Steps Toward Going Global

Doing business abroad doesn't necessarily have to take a Herculean effort, especially if you sell your products or services online.  Read more

It's Coming: Tech Industry to Slow Down

Read between the lines of the leading tech companies' earnings and you'll find grim takeaways for any business in the industry.  Read more

Are Online Ads Getting Too Expensive?

A recent report suggests the days of cheap online advertising are dwindling. But a look at the numbers reveals a more complicated picture.  Read more

Google's Earnings: Good News for Advertisers

Buried in the search giant's third-quarter earnings is a stat every e-commerce company should know.  Read more

How to Scale a Start-up Using Social Media

Online food ordering service Eat24 gets about a million visits a month and will reach $150 million in sales this year. Here's how it happened.  Read more

PayPal Offers 'Bill Me Later' for Small Businesses

Just in time for the holiday shopping season, PayPal will let you offer customers a buy now, pay later option. Bonus: You get paid right away.  Read more

Going Mobile? Make It More Than a Marketing Strategy

Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready?  Read more

How to Dramatically Improve SEO

Here's an easy way to determine what your customers want--and how to best meet their needs.  Read more

How to Choose the Best Platform for Your App

Do you develop on Apple iOS, Google Android, or Windows? Or all of the above? Check out the pros and cons for the major platforms.  Read more

7 Web Tools Every Start-Up Needs

Whether you're just starting up or need a way to manage existing operations, these tools have you covered.  Read more

Study: Social Media Just Doesn't Sell

A new study finds just 1% of sales come through social sites. Are you spending too much time on making your brand look great on social media?  Read more