E-commerce


Recent E-commerce Articles

Easy Come, Easy Go -- Five Online Community Poison Pills

Sometimes it is easier to think about what not to do rather than what to do with online communities. Each community has a different purpose, target audien...  Read more

You Don't Need Technology to Tell the Truth

Mike Wallace on the Internet and life inside I 60 Minutes. /I   Read more

Music to the People

Rapper Chuck D. on the Web and the beat of change in the music industry.  Read more

Barbarians at the Watergate

It may have taken awhile, but Washington society is finally adjusting to a new breed: the fast-moving, different-thinking, so very dot-com I Read more

The State of Small Business, Part 3: How It Works in the Real World

The digital economy's effects on traditional small businesses.  Read more

More and Better Markets

Nobel-prize-winning economist Gary Becker on the next new economy.  Read more

The Greenhouse Effect

Gene Gage wanted a quiet life in the country where he could indulge his hobby of growing herbs. That was before he hitched his wagon to an Internet star.  Read more

Is There Gold under That There Hype?

Business-to-business (B2B) commerce. Is it a market worth $7.3 trillion and 6.9% of the global economy by 2004? Or is it a media extravaganza promising an...  Read more

Three Simple Secrets to Making Money with Affiliate Programs

One of the most common discussions regarding affiliate programs revolves around whether it's good to send visitors away from your site. The answer is simp...  Read more

The Two Community Hosting Tools You Need

Hosts need software tools to help them do their jobs. Host tools are special features that regular users don't have. Trying to host a community without ho...  Read more

Internationalize So You Can Localize Successfully

We all know that Europe and Asia are on the road to catching up with the United States in e-commerce. Estimates vary slightly, but they all indicat...  Read more

Legal Aspects of E-Commerce

There are four common ways to deliver products based on interactions that take place on the Web. This article discusses common legal needs related to each...  Read more

Prescription for Encryption

New services from Internet service providers may help small businesses take the pain out of online credit card ordering.  Read more

Does the Internet help small businesses compete -- or help large corporations dominate?

Jennifer Lawton, an Internet in Business mentor at inc.com, responds: I think it does both of those things. It's an inexpensive pl...  Read more

The Forks in Their Roads

Inc. reports on the progress of five start-ups featured in the January issue.  Read more

Managing by the Web

Inc. asks 34 CEOs to test drive small-business Web sites. Editor's note: inc.com, chosen #1 for entrepreneurs by Forbes , w...  Read more

Nina Zagat: My Biggest Mistake

NINA ZAGAT Cofounder of Zagat Survey LLC, a New York City-based publisher of restaurant and travel guides When m...  Read more

Spot the Business Problems the Internet Can Solve

There are many reasons to create a Web site to take your business online. You can use your site to reduce your marketing costs to geographically diverse l...  Read more

Checklist: Choose a Turnkey Solution Provider to Build Your Site

If your company has a staff of Web designers and programmers or a budget to hire savvy Internet consultants, you have a broad range of options for buildin...  Read more

Identify the Features You Need in a Turnkey Solution

Whether you're building a storefront that requires a merchant account and inventory management software to handle sales or just an online brochure-style s...  Read more

Evaluate Your Turnkey Solution Options

If you are considering a turnkey solution for creating a Web site, you need to compare features and costs among the available providers. Fi...  Read more

Search for a Turnkey Solution Provider

Do your homework to find a turnkey solution that's a good fit from the start. Avoid unexpected fees, restrictions, and service problems that can result fr...  Read more

Test Your Prospective Turnkey Solution Provider

Once you've identified a prospective turnkey solution provider, you need to determine whether it can really perform. Check the Level of Cu...  Read more

Sign Up with a Turnkey Solution Provider

Before you sign up for a turnkey solution, it is a good idea to make a list of your requirements. Once you've found the turnkey solution that looks like i...  Read more

Checklist: Create a Content Strategy

A Web site is only as good as the content it contains. If you spend all your Web site development resources on building the technology that contains your ...  Read more

Understand What Your Site Content Can Do for You

Content is the primary reason that people visit your site. You're writing content to attract and keep visitors on your site (a concept known as "stickines...  Read more

Choose Web Site Content from Three Main Categories

Keeping in mind who your audience is and what you want your site to do, consider developing content from these three basic categories: company information...  Read more

Create Your Own Web Content

You could generate your own text and graphical content by drawing on your existing in-house talent or by hiring outside content creators. Creating your ow...  Read more

Find Out What Web Content Is Working

Your Web site is your only face to many of your customers. If you post your original content and forget about it, they will be able to tell. You need to k...  Read more

Checklist: Add a Search Engine to Your Site

You've invested time and effort to create or acquire content for your Web site, so you'll want to make it easy for your customers to find what they need o...  Read more

Identify Your On-Site Search Requirements

Once you understand the type of search options that are available, you'll need to identify your on-site search requirements. Determine You...  Read more

Evaluate Your On-Site Search Engine Options

There are freeware/shareware search engines, paid search engines, and specialized search engines for specific site content, such as multimedia or images. ...  Read more

Find the Right On-Site Search Engine

Do your homework to find a search engine that's right for your needs. You'll have to evaluate different search options, from downloading freeware to havin...  Read more

Decide How You Will Maintain and Update Your On-Site Search Engine

A search engine will be of little use if it does not access all your content. Develop a procedure that you can follow to make sure your search engine will...  Read more

Plan for Smooth On-Site Search Engine Operations

As you add a search engine to your site, you'll need to ensure its success by placing it in the right location, providing clear instructions for its use, ...  Read more