Content is the primary reason that people visit your site. You're writing content to attract and keep visitors on your site (a concept known as "stickines... Read more
Recent E-commerce Articles
Keeping in mind who your audience is and what you want your site to do, consider developing content from these three basic categories: company information... Read more
A search engine will be of little use if it does not access all your content. Develop a procedure that you can follow to make sure your search engine will... Read more
Internet in Business mentor Bradley Feld responds to the following question from an inc.com reader: I am starting a non-Web-b... Read more
The old publishing adage, "Get it first and get it right, but first get it right," certainly applies to e-commerce. Buyers want to receive exactly what th... Read more
You will get returns. Welcome them. They provide an opportunity to fine-tune your sales and delivery machine, making a one-time customer into a loyal, rep... Read more
If damaged or defective parts and products are covered by manufacturer's warranty, return them immediately to the manufacturer. Provide notice of the prob... Read more
Not every product sells in the same way, and not every merchant account provider (MAP) charges you the same way. Choose a MAP that suits your business. Be... Read more
Credit card information is extremely sensitive, and plenty of villains are waiting to exploit any breach in your security. Online merchants are as suscept... Read more
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