E-commerce


Recent E-commerce Articles

Secure All of Your Transaction Data and Prevent Fraud

By Delilah Obie |  Apr 1, 2000

Credit card information is extremely sensitive, and plenty of villains are waiting to exploit any breach in your security. Online merchants are as suscept...  Read more

Where to Put Keywords on Your Site

By Fredrick Marckini |  Apr 1, 2000

Search engines list sites based on keywords that you can embed in your HTML code. Below is a list of different places in your site where the placement of ...  Read more

What Is a Software Spider?

By Fredrick Marckini |  Apr 1, 2000

A "software spider" is an unmanned program operated by a search engine that surfs the Web just like you would. As it visits each Web site, it records (sav...  Read more

E-Business Revenue and Spending on the Rise

By Fredrick Marckini |  Apr 1, 2000

Hard charger technology businesses see a 22% revenue contribution from e-business Overall, a 23% rise in e-business spe...  Read more

Identify the Primary Audience for Your Site

By Delilah Obie |  Apr 1, 2000

Who will be interested in your Web site? Answering this question plays a crucial part in determining what information to include in your site and how to o...  Read more

Determine Your Web Site Goals

By Delilah Obie |  Apr 1, 2000

To ensure that your site benefits your business and its users, clearly define your site goals from the beginning. Focus on a primary function and build yo...  Read more

User-Friendly Commerce Sites

By Bob Kranker |  Apr 1, 2000

Animation, sound, video, and applets of all kinds are considered the "hot ticket" for high-tech Web sites. My question is: Do you know who your end users ...  Read more

Community or Ghost Town?

By Heather Duggan |  Apr 1, 2000

We've all seen them - empty message boards, ancient posts, unanswered questions - the vast desert of unused discussion spaces. If the Internet is the new ...  Read more

Tailor Your Web Site to Your Target Audience

By Nancy Ging |  Apr 1, 2000

Everybody says your business needs a Web site. But why? And where do you start? Here's an overview of the basic process and guidelines to help you be an i...  Read more

Checklist: Monitor Your Web Site's Performance

By Lane McCulloch |  Apr 1, 2000

The goal of monitoring performance is to ensure that, at any given time, your site is available to visitors and that your pages load quickly. There are nu...  Read more

Monitor Your Web Site's Response Time

By Lane McCulloch |  Apr 1, 2000

When we run up against the "World Wide Wait," we tend to think that we're waiting for the requested page to download. But there's something that happens b...  Read more

Test Potential On-Site Search Engines

By Russell Shaw |  Apr 1, 2000

After you've identified several search engines that may meet your needs, you'll need to put them to the test. Take the time to download, install, and test...  Read more

Upstarts: ASPs

By Alessandra Bianchi |  Apr 1, 2000

Say good-bye to software as we know it and hello to ASP start-ups.  Read more

What kind of software is available for an e-publishing start-up?

By Russell Shaw |  Apr 1, 2000

Internet in Business mentor Jakob Nielsen responds to the following question from an inc.com user: I have a keen interest in s...  Read more

A New Chapter for E-Books

By Jill Hecht Maxwell |  Mar 1, 2000

After falling flat in the early 1990s, are digital books ready to fly? Entrepreneurs are betting that new technology is creating a legitimate market.  Read more

Entrepreneur Profile: InfoCharms

By Jennifer Hopfinger |  Mar 1, 2000

What will be the hot fashion accessories of the next millennium? Something inspired by Gucci? Created by Calvin? InfoCharms, a Southern California-based...  Read more

Online 101: Marketing Your Web Site

By Shane McLaughlin |  Mar 1, 2000

In the few short years the World Wide Web has been open for business, banner advertisements have grown from a mere blip on the screen to a $2 billion indu...  Read more

Dressed for Success

By George Gendron |  Mar 1, 2000

em Inc. /em magazine's editor-in-chief discusses ZapMe CEO Rick Inatome's new look, new online competitors to traditional s...  Read more

Getting It

By D.M. Osborne |  Mar 1, 2000

News flash: The Internet has changed business as we know it. Nobody knows that better than Rick Inatome, founder of the em Fortune /...  Read more

Can You Survive the Ebay Economy?

By David H. Freedman |  Mar 1, 2000

If you think Web auctions are only for collectibles, you're in for a surprise. These online agoras now sell everything from moving services to real estate wh...  Read more

The Other Amazon

By Susan Greco |  Mar 1, 2000

Got a hot new consumer product? The electronic retailers need you. They simply can't add product categories and suppliers fast enough. What does it take t...  Read more

Making the Online Connection in China

By Michelle Radeke |  Mar 1, 2000

China and its one billion-plus population have long been the envy of the business community, ranging from huge international consumer goods companies to f...  Read more

Meet Jennifer Lawton

By Nancy White |  Mar 1, 2000

Jennifer Lawton is a respected company builder, technologist, and advocate for mentoring entrepreneurs. In 1991, Lawton cofounded Net Da...  Read more

Meet Jakob Nielsen

By Ola Edvardsson |  Mar 1, 2000

Jakob Nielsen , Ph.D., is an influential and respected Internet expert. The New York Times named Nielsen a "guru of Web usability...  Read more

How can I use e-mail marketing without "spamming" potential customers?

By Jill Whalen |  Mar 1, 2000

Marketing and Advertising mentor Jay Conrad Levinson responds: First, thank you for not wanting to spam anyone. Spam litters cyber...  Read more

Ethnic Web Sites Search for Niche Markets

By David Batstone |  Mar 1, 2000

The Web has become increasingly saturatedwith new multi-ethnic sites ranging from basicinformation hubs to community-building arenas toe-commerce sites. I...  Read more

Voyagers

By Elaine Appleton |  Mar 1, 2000

em Inc. Technology /em editor Elaine Appleton describes how the shifting shape of the Internet has transformed the world in...  Read more

First Do No Harm

By Bob Duncan |  Mar 1, 2000

How does a manufacturer take advantage of the Web without destroying its relationships with retailers?  Read more

The Metamorphosis

By Mike Hofman |  Mar 1, 2000

Roy Wetterstrom saw his successful high-tech consulting company about to hit a dead end. So he's risking everything to remake it from top to bottom.  Read more

When Something Clicks

By Bronwyn Fryer |  Mar 1, 2000

During its 22 years as a profitable retail and mail-order business, Camera World honed its expertise in fulfillment, customer service, and supplier relations...  Read more

The Thing That Would Not Die

By Michael Warshaw |  Mar 1, 2000

Toy maker Playing Mantis had a devout online community. So why did they almost kill it?  Read more

Come In. I've Been Expecting You

By Jim Sterne |  Mar 1, 2000

Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.  Read more

Making the Most of Your Web Site

By Kimberly McCall |  Mar 1, 2000

Having a Web site is now a given. Your clients will expect you to have a site that is informational, easy to use, and well designed. Your Web site has lik...  Read more

The Incredible Shrinking Web Site

By Mike Hofman |  Mar 1, 2000

Remember the "level playing field" theory of the Web? How in cyberspace size didn't matter because even the most picayune start-up could conceal its lack ...  Read more

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 1, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read more