E-commerce


Recent E-commerce Articles

Ethnic Web Sites Search for Niche Markets

By David Batstone |  Mar 1, 2000

The Web has become increasingly saturatedwith new multi-ethnic sites ranging from basicinformation hubs to community-building arenas toe-commerce sites. I...  Read more

Voyagers

By Elaine Appleton |  Mar 1, 2000

em Inc. Technology /em editor Elaine Appleton describes how the shifting shape of the Internet has transformed the world in...  Read more

First Do No Harm

By Bob Duncan |  Mar 1, 2000

How does a manufacturer take advantage of the Web without destroying its relationships with retailers?  Read more

The Metamorphosis

By Mike Hofman |  Mar 1, 2000

Roy Wetterstrom saw his successful high-tech consulting company about to hit a dead end. So he's risking everything to remake it from top to bottom.  Read more

When Something Clicks

By Bronwyn Fryer |  Mar 1, 2000

During its 22 years as a profitable retail and mail-order business, Camera World honed its expertise in fulfillment, customer service, and supplier relations...  Read more

The Thing That Would Not Die

By Michael Warshaw |  Mar 1, 2000

Toy maker Playing Mantis had a devout online community. So why did they almost kill it?  Read more

Come In. I've Been Expecting You

By Jim Sterne |  Mar 1, 2000

Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.  Read more

Making the Most of Your Web Site

By Kimberly McCall |  Mar 1, 2000

Having a Web site is now a given. Your clients will expect you to have a site that is informational, easy to use, and well designed. Your Web site has lik...  Read more

The Incredible Shrinking Web Site

By Mike Hofman |  Mar 1, 2000

Remember the "level playing field" theory of the Web? How in cyberspace size didn't matter because even the most picayune start-up could conceal its lack ...  Read more

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 1, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read more

Entrepreneur Profile: Terminalmarkets.com

By Jennifer Hopfinger |  Mar 1, 2000

From Wall Street stockbroker to vegetable importer to Internet entrepreneur, Sinan Talgat has trusted where his serendipitous career would lead.   Read more

You've started many companies. What lessons have you learned about starting a business?

By Jennifer Hopfinger |  Mar 1, 2000

Internet in Business mentor Bradley Feld responds: I think mentors are more important than ever . The gre...  Read more

Maximize Freebie Online Tools

By Kimberly Stansell |  Mar 1, 2000

Implementation of the right technology tools can empower you to save time, make money, and work smarter. Whether you're starting a new business or trying ...  Read more

Hitting Pay Dirt

By Ilan Mochari |  Mar 1, 2000

Do you dislike writing and sending invoices? Here's a Web-based timekeeper that also produces invoices for quick, accurate billing.  Read more

The Portable Surfer

By Ned Snell |  Mar 1, 2000

A guide to the wireless Web: What your mobile phone can and cannot do with the Internet.  Read more

The Banner-Ad Campaign Plan

By Lane McCulloch |  Feb 1, 2000

The goal of any advertising campaign is to promote sales by getting the right messageto the right audience at the right time. Once you have identified you...  Read more

More Myths

By George Gendron |  Feb 1, 2000

em Inc. /em magazine's editor-in-chief discusses the evolution of E-culture, start-ups that help other new companies out of...  Read more

The Game of the Name

By Andrew Raskin |  Feb 1, 2000

Searching for the perfect name for your business? Here's why Internet start-up Gazooba.com chose an independent consultant over a high-profile firm to help b...  Read more

Are You Ready to Lead the E-Cultural Revolution?

By Rosabeth Moss Kanter |  Feb 1, 2000

Want to succeed in the new online economy? First, you will need to understand these six fundamental principles that Internet-savvy companies thrive on.  Read more

I Was Seduced by the Web Economy

By Inc. staff |  Feb 1, 2000

A look at seven E-commerce myths and the entrepreneurs who bought into them.  Read more

Myth 2: Traffic Will Make You Rich

By Anne Marie Borrego |  Feb 1, 2000

Blue Marlin CEO Erik Stuebe discusses the frustration of having people look but not buy.  Read more

Traffic Will Make You Rich: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Sales, not traffic, are what's needed to create profit for a Web site, according to the experts.  Read more

Tales My Guru Told Me

By Ilan Mochari |  Feb 1, 2000

Fact, fiction, and a few words of good advice: A sampling of quotes that have helped create the Internet buzz.  Read more

Myth 4: Razzle-Dazzle Makes Web Sites Great

By Emily Barker |  Feb 1, 2000

Does being bigger and bolder make a great Web site? Here's how the Edler Group discovered that functionality is better than technothrills.  Read more

Razzle-Dazzle Makes Web Sites Great: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Bells and whistles can hinder a more important aspect of Web sites ? speed.  Read more

Myth 5: Brand Is Everything

By Mike Hofman |  Feb 1, 2000

NetGrocer.com's interim CEO Fred Horowitz shifted his site's focus from branding to selling groceries -- and created a spectacular turnaround in the process.  Read more

Brand Is Everything: The Word from the Experts

By Inc. staff |  Feb 1, 2000

E-commerce experts discuss why having a good brand does not necessarily generate sales on the Internet.  Read more

Myth 6: Wild Ads Make Web Stars

By Anne Marie Borrego |  Feb 1, 2000

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read more

Dispatches from the Web Economy

By Inc. staff |  Feb 1, 2000

Quick takes on the Web economy's impact on the business world.  Read more

Myth 7: Community, Community, Community

By Mike Hofman |  Feb 1, 2000

Think you need a chat room on your Web site to be successful? Here's how Paramount Services realized that not every Internet business begets a cult.  Read more

Community, Community, Community: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Not every company needs to build an online community, say Web observers.  Read more

What Business Is Amazon.com Really In?

By Ron MacLean |  Feb 1, 2000

With more than $550 million in losses over the past five years, how can Amazon.com seriously expect to become a viable retail business? I In...  Read more

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 1, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read more

What's the Need for Numbers in an Internet Business Plan?

By Cale Bruckner |  Feb 1, 2000

Q: I am putting together a document with two friends in order to approach aventure capitalist for an Internet-based start-up business. W...  Read more

I'm taking my traditional business online. What should I expect?

By Nancy White |  Feb 1, 2000

Sales & Customer Service mentor Lillian Vernon responds: First, your company's expectations must be realistic. You cannot expect y...  Read more