E-commerce


Recent E-commerce Articles

Myth 5: Brand Is Everything

By Mike Hofman |  Feb 1, 2000

NetGrocer.com's interim CEO Fred Horowitz shifted his site's focus from branding to selling groceries -- and created a spectacular turnaround in the process.  Read more

Brand Is Everything: The Word from the Experts

By Inc. staff |  Feb 1, 2000

E-commerce experts discuss why having a good brand does not necessarily generate sales on the Internet.  Read more

Myth 6: Wild Ads Make Web Stars

By Anne Marie Borrego |  Feb 1, 2000

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read more

Dispatches from the Web Economy

By Inc. staff |  Feb 1, 2000

Quick takes on the Web economy's impact on the business world.  Read more

Myth 7: Community, Community, Community

By Mike Hofman |  Feb 1, 2000

Think you need a chat room on your Web site to be successful? Here's how Paramount Services realized that not every Internet business begets a cult.  Read more

Community, Community, Community: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Not every company needs to build an online community, say Web observers.  Read more

What Business Is Amazon.com Really In?

By Ron MacLean |  Feb 1, 2000

With more than $550 million in losses over the past five years, how can Amazon.com seriously expect to become a viable retail business? I In...  Read more

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 1, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read more

What's the Need for Numbers in an Internet Business Plan?

By Cale Bruckner |  Feb 1, 2000

Q: I am putting together a document with two friends in order to approach aventure capitalist for an Internet-based start-up business. W...  Read more

I'm taking my traditional business online. What should I expect?

By Nancy White |  Feb 1, 2000

Sales & Customer Service mentor Lillian Vernon responds: First, your company's expectations must be realistic. You cannot expect y...  Read more

META Tags and How to Use Them

By Fredrick Marckini |  Feb 1, 2000

META tags are the information that you place in the ffiHEAD? section of your Web site which does not display in the browser window. META tags allow the de...  Read more

Brainstorming for the Right Keywords

By Fredrick Marckini |  Feb 1, 2000

Before you register with a search engine, it's a good idea to write down every imaginable keyword that someone might use to find your site. For example, i...  Read more

Building a Web Site Is Easy: The Word from the Experts

By Inc. staff |  Feb 1, 2000

E-commerce experts discuss the technical hardships a business can suffer when trying to create a customer-friendly Web site.  Read more

Showdown at Inc.com

By George Gendron |  Jan 1, 2000

em Inc. /em magazine's editor-in-chief discusses an on-line firestorm sparked by an em Inc. Technology ...  Read more

Upstarts: Convenience Cuisine

By Alessandra Bianchi |  Jan 1, 2000

Not sure where your next meal is coming from? Try the Web. A look at why several Internet start-ups are hoping online shoppers will turn to the Web to satisf...  Read more

Episode I: A New Beginning

By Andrew Raskin |  Jan 1, 2000

Andrew Raskin, an otherwise sane New York company man, chronicles why he has flung himself into the mad world of Silicon Valley start-ups.  Read more

The Start-Up Diaries: Mother Is the Necessity of Invention

By Leigh Buchanan |  Jan 1, 2000

To create his company, edu.com founder Adam Kanner needed to get the highest-powered talent he could get. And he knew just where to find it.  Read more

The Start-Up Diaries: The Player

By Joshua Hyatt |  Jan 1, 2000

Why would Richie Powell, a college student and talented athlete, ditch the sport he's worked his whole life to master? For the dream of an Internet start-up ...  Read more

The New-Boy Network

By D.M. Osborne |  Jan 1, 2000

I Inc. /I goes behind the scenes at Guru.com as it attempts to raise capital in the fast-paced world of Internet financing....  Read more

Real Estate Developers Can Expect Relocation, Not Dislocation, from the Internet

By Jennifer LeClaire |  Jan 1, 2000

Some real estate developers see the Internet revolution the same way an aristocrat during the French revolution might have viewed the guillotine. The reas...  Read more

From My Kitchen Tabletop to Your Computer Laptop

By Lillian Vernon |  Jan 1, 2000

When I founded Lillian Vernon Corp. on my yellow Formica kitchen table in 1951, I couldn't have imagined selling to customers linked by little boxes calle...  Read more

Longer Domain Names Are Going Fast ? Are You Missing Out?

By Fredrick Marckini |  Jan 1, 2000

On Dec. 16, 1999, Register.com announced it would begin accepting domain name registrations up to 67 characters in length, versus the old 22-character lim...  Read more

I Before E, Except After C.com

By Heather Duggan |  Jan 1, 2000

Poor spelling, as your fourth-grade teacher may have warned you, always comes back to haunt you. But Jim Kelly was shocked to discover just how serious th...  Read more

Addresses: Making Second Choice Fly

By Inc. staff |  Jan 1, 2000

We knew the domain we wanted and put it on the registration application," says Shawn Carpenter, sales and marketing director at Sonnet Software, a $2.5-mi...  Read more

Managing Your E-Mail: An Entrepreneur's Checklist

By Bradley Feld |  Jan 1, 2000

I'm an entrepreneur who runs several companies, and I'm invested in a number of others. I travel constantly, communicate regularly with hundreds of associ...  Read more

The Seven Deadly Sins of E-Commerce

By David Geller |  Oct 21, 1999

The road to successful E-commerce can be riddled with pitfalls. Armed with the proper knowledge, you can avoid the costly mistakes that have put many onli...  Read more

Just Balls! An E-commerce Success Story

Oct 21, 1999

An interview with Jim Medalia, president and founder of " Just Balls!" Q: What types of products do you sell at Justballs.Com?
Read more

E-Mail: Your E-Commerce Ally

By Bradley Feld |  May 1, 1999

As large and small companies alike turn to the Internet to sell products and services -- what is known as "e-commerce" -- entrepreneurs should be sure to ...  Read more