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Developing a Holiday E-mail Marketing Strategy
These tips will help you to capitalize on Valentine's Day (or any holiday) with effective e-mail marketing. Read more
E-mail Marketing
How to Write an E-mail Subject Line That Sells
A subject line is like a handshake. A good one will announce confidence and respect, but a bad one can leave the recipient unimpressed. Read more
The Social Butterfly of Start-ups
Young Silicon Valley entrepreneur Christopher McCann answers questions about starting a successful e-mail newsletter business. Watch video
Improving Your E-Mail Marketing
Your customers and clients are overloaded with e-mail every day. We asked experts for their tips and tricks for more effective e-mail marketing. Read more
Ben Lerer, Co-founder of Thrillist.com
Founder of a men's shopping website and popular e-newsletter, Ben Lerer shares his strategies for building a successful online business. Watch video
Recent E-mail Marketing Articles
Land More E-mail in Your Targets' Inboxes
With the acquisition of OtherInbox, e-mail deliverability company Return Path hopes to help businesses do just that. Read more
5 Biggest Event Planning Fears and How to Face Them
Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success. Read more
Movable Ink: A Fresh Approach to E-mail Marketing
Looking for ways to stand out in a sea of e-mail promotions? Check out this cool tool. Read more
Cause Marketing: Do a Good Deed to Get a Good Deed
Everybody loves to do good. Here are four steps - and a few creative ideas - to kick-start a cause marketing campaign for your business. Read more
What Do Angry Birds and TED Have In Common?: Interview with MailChimp
Ben Chestnut, CEO of MailChimp, described in the Read more
7 Tips for Writing E-mails That Won't Get Deleted
Crazy-busy people read their e-mail with their finger on the delete key. Sales strategist and author Jill Konrath shares her guidelines to increase your e-ma... Read more
How to Create a Killer E-mail Newsletter
Nine tips for designing an e-mail newsletter that won't have customers reaching for the Unsubscribe button Read more
How to Double Your Gift Card Sales
Consumers spent more than $23 billion on gift cards last year. We've pinpointed the best strategies for small businesses to help gift card sales soar. Read more
Writing an E-Newsletter that Gets Results
Here’s a newsflash: sending regular e-newsletters can be a cost-effective way to build relationships with customers and prospects. Just make sure you do no... Read more
Ryan Allis and Aaron Houghton, Founders of iContact
For iContact co-founders Ryan Allis and Aaron Houghton, there is very little time for bonding, beyond a few trips to a lake to water-ski. Watch video
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