E-mail Marketing


E-Mails That Sell

How to use employee e-mail as a sales tool

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How to Use E-mail to Find New Customers

Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers. Here are some strategies that will.

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The New Rules of E-mail Marketing

New legislation, loftier customer expectations -- the old rules of e-mail marketing just don't seem to fit anymore. Here's what does and how you can implement them.

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Recent E-mail Marketing Articles

Yesmail Releases E-Marketing Solution

The new tool allows marketers select customers from a pre-qualified list.  Read story

Dear Customer…

Managing e-mail campaigns.  Read story

E-mail: On Messages

6 questions to every small business should consider before creating an e-mail marketing campaign.  Read story

New Tool for Opt-in E-mails

Global IntelliSystems, a Deerfield Beach, Fla.-based e-mail service provider, announced Wednesday a new service to help e-marketers get opt-in e-mails past a...  Read story

8 Easy Ways to Boost E-mail Deliverability

For smaller businesses, getting opt-in messages through spam filters can be a formidable task.  Read story

In E-mail Marketing, Consumers Weed Out the Weakest Links

It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates.  Read story

Measure Your E-Mail Marketing Results

Learn how to measure response rates to e-mail marketing.  Read story

14 Common-Sense E-Mail Marketing Rules

Fight the good fight against spam, and stay on the right side of the law.  Read story

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