Effective Advertising Campaigns




Recent Effective Advertising Campaigns Articles

Tiger's New Nike Ad...Too Soon?

The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon?  Read more

IBM's Hilariously Awful Tablet Ad

If you're going to advertise on a tablet app, fit your message to the medium.  Read more

The New Rules for Marketing

What works today is the exact opposite of what worked a decade ago.  Read more

The Real Reason Your Marketing Doesn't Work

You may have a bunch of demographic stats, but do you really understand how your customers feel?  Read more

How Smart Companies Use PR to Get the Word Out

What you need to know to market your new business idea, without spending much (or at all).  Read more

Inside a Successful Celebrity Ad Campaign

A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work.  Read more

Why Money Can Hurt Your Marketing

The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing.  Read more

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

TV Ads: The Secret to Taking a Tech Start-up Mainstream?

Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy.  Read more

Top 3 Ways to Waste Marketing Dollars

It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash.  Read more

Ad Forecast: Online to Trump TV by 2017

A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift?  Read more

Building an Audience from Zero 

Entrepreneur Cal McAllister talks about leading his ad company, the Wexley School for Girls, to build a fanbase for a new pro soccer team.  Watch video

Thinking Outside the Box 

Cal McAllister, co-founder of Wexley School for Girls, talks about why he started his odd-ball ad agency and how he makes it stand out.  Watch video

Tips From the GOP's Most Notorious Ad Man

Fred Davis has worked with everyone from John McCain to Arnold Schwarzenegger. He may not be Mr. Nice Guy, but he knows how to get results.  Read more

6 Sales Tips From Istanbul's Grand Bazaar

Competition is fierce inside this ancient, 5,000-shop market. Here's how the best merchants stand out--and what you can learn from them.  Read more