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Using Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot. Read more
Effective Advertising Campaigns
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
Take Conflict Out of Management
It's inevitable. A boss and subordinate disagree in every organization at least once or twice a day. What, if anything, can you do about it? Read more
Retargeting Your Customers
Scottevest uses behavioral retargeting to bring customers back to its website. Read more
Behavioral Retargeting for Small Business
How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors. Read more
Reinventing the Local TV Ad
A new website celebrates the spirit of quirky TV commercials produced by local businesses. Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
Recent Effective Advertising Campaigns Articles
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
Are Your Customers Tuning You Out?
Is your communication too noisy? Here's how to reduce it and get your audience to hear you. Read more
How to Develop Your Ad Message
Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. Watch video
An Ad Maestro’s Greatest Hits
Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. We’ve gathered some of The Richards Group’s greatest hits... View slideshow
Ammirati Upends the Old Agency Model
Matthew Ammirati explains how he works with clients like Anheuser-Busch to identify the right marketing campaign--whether it's a bumper sticker or a commercial. Watch video
Stan Richards's Unique Management Style
An in-depth look at how one man built the nation's largest independent advertising agency on one principle: Creativity doesn't need a muse. It needs a drill ... Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
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