How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Effective Advertising Campaigns
Inside a Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
Why Money Can Hurt Your Marketing
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Recent Effective Advertising Campaigns Articles
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
TV Ads: The Secret to Taking a Tech Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
Luxury Brands Losing Next Generation of Customers
A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers. Read more
Sponsoring an Event? Tips to Maximize Your Return
Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Ad Forecast: Online to Trump TV by 2017
A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift? Read more
Building an Audience from Zero 
Entrepreneur Cal McAllister talks about leading his ad company, the Wexley School for Girls, to build a fanbase for a new pro soccer team. Watch video
5 Most Common Marketing Mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch. Read more
Thinking Outside the Box
Cal McAllister, co-founder of Wexley School for Girls, talks about why he started his odd-ball ad agency and how he makes it stand out. Watch video
Tips From the GOP's Most Notorious Ad Man
Fred Davis has worked with everyone from John McCain to Arnold Schwarzenegger. He may not be Mr. Nice Guy, but he knows how to get results. Read more
