5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Effective Advertising Campaigns
Recent Effective Advertising Campaigns Articles
TV Ads: The Secret to Taking a Tech Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Building an Audience from Zero 
Entrepreneur Cal McAllister talks about leading his ad company, the Wexley School for Girls, to build a fanbase for a new pro soccer team. Watch video
5 Most Common Marketing Mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch. Read more
Thinking Outside the Box
Cal McAllister, co-founder of Wexley School for Girls, talks about why he started his odd-ball ad agency and how he makes it stand out. Watch video
Tips From the GOP's Most Notorious Ad Man
Fred Davis has worked with everyone from John McCain to Arnold Schwarzenegger. He may not be Mr. Nice Guy, but he knows how to get results. Read more
6 Sales Tips From Istanbul's Grand Bazaar
Competition is fierce inside this ancient, 5,000-shop market. Here's how the best merchants stand out--and what you can learn from them. Read more
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
Smarter Online Marketing: 4 Tips
Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends. Read more
Email Marketing: 6 Tricks for Better Results
Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon... Read more
Cheaper Competitor? 5 Ways to Fight Back
Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. Read more
Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Learn From Obama's (Boring) New Campaign Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
3 Ways to Grow Your Business on a Budget
You don't have to spend a lot to spread the word about your company. You just have to get creative. Read more
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. Read more
3 Reasons People Hate Marketers
Don't add to the marketer bashing: avoid these pitfalls and be a marketing hero. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
Are Your Customers Tuning You Out?
Is your communication too noisy? Here's how to reduce it and get your audience to hear you. Read more
How to Develop Your Ad Message
Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. Watch video
An Ad Maestro’s Greatest Hits
Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. We’ve gathered some of The Richards Group’s greatest hits... View slideshow
Ammirati Upends the Old Agency Model
Matthew Ammirati explains how he works with clients like Anheuser-Busch to identify the right marketing campaign--whether it's a bumper sticker or a commercial. Watch video
Stan Richards's Unique Management Style
An in-depth look at how one man built the nation's largest independent advertising agency on one principle: Creativity doesn't need a muse. It needs a drill ... Read more
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot. Read more
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
Google eBooks Is Here
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
