Effective Advertising Campaigns


Recent Effective Advertising Campaigns Articles

Stan Richards's Unique Management Style

By Burt Helm |  May 25, 2012

An in-depth look at how one man built the nation's largest independent advertising agency on one principle: Creativity doesn't need a muse. It needs a drill ...  Read more


How to Use Augmented Reality in Advertising

By Lou Dubois |  Apr 26, 2011

Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot.  Read more


5 Augmented Reality Campaigns We Love

By Lou Dubois |  Apr 26, 2011

Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention.  View slideshow


How to Create an Effective Company Facebook Page

By Gabrielle M. Blue |  Mar 21, 2011

You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page.  Read more


The New Rules of Writing a Memorable Slogan

By Tim Donnelly |  Jan 31, 2011

Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline.  Read more


How to Use Humor in Advertising

By Lou Dubois |  Dec 31, 2010

Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off.  Read more


Google eBooks Is Here

By Issie Lapowsky |  Dec 6, 2010

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more


10 Eye-Catching Ambient Ads

By Eric Markowitz |  Nov 22, 2010

What ads did you see on your way to work this morning? Trouble remembering? Here are 10 smart advertisements and marketing campaigns that generated buzz and ...  View slideshow


Inc. 5000 Applicant of the Week: AArrow Advertising

By Josh Spiro |  May 17, 2010

How an 18-year-old kid took $500 and built a guerilla marketing agency with franchises in 30 cities and $4.5 million in revenue.  Read more


Online Ads That Follow Your Customers

By Jason Del Rey |  May 1, 2010

Scottevest uses behavioral retargeting to bring customers back to its website.  Read more


Behavioral Retargeting for Small Business

By Inc. staff |  May 1, 2010

How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors.  Read more


Run Cheap TV Commercials with Google TV Ads

By Kasey Wehrum |  Jun 1, 2009

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels  Read more


Mobile Phones: A Pocketful of Marketing

By Ryan McCarthy |  Feb 1, 2008

The future is calling. Pick up!  Read more


Making Marketing Sticky

By Mike Hofman |  Jan 26, 2007

Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message.   Watch video


How To Star in an Ad (Without Looking Like an Idiot)

By Nicole Gull |  Oct 1, 2004

Gary Hirshberg of Stonyfield Farm shares his advice for starring in an advertisement.  Read more


Marketing: Living Up and Down the Dial

By Leslie Brokaw |  Mar 1, 2003

As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime.  Read more


Big-Bucks Ads: Advertise the Way the Big Players Do

By Mike Hofman |  Jun 1, 1999

CEOs offer advice on advertising the way the big players do.  Read more


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