Fix Your Mobile Site--or Face a Google Demotion
BY Em Maier
Long load times, blank screens, and customer headaches are a recipe for demotion in Google's search rankings, warn two engineers. Here's how to fix it.
Small business owners, beware: If your site isn't mobile friendly or creates a headache for smartphone users, Google will punish you.
Yoshikiyo Kato, a software engineer, and Pierre Far, a Webmaster Trends Analyst, announced Tuesday Google will start demoting websites who don't fix their problems. Google also made a jab at Adobe Flash, reminding site developers that neither iPhone nor Android--with version 4.1 or higher--host its content. Matt Cutts, head of search spam, said Google is in the process of readying a speed ranking factor for mobile.
Fortunately, Google pointed out two areas where you might be going wrong: faulty redirects--i.e., when a page redirects users to the same mobile site--and mobile-only errors, which are often blank screens.
The hope is to make the mobile web a better place, which is what Google wanted all along.