How Zumba Fitness Turned Pirates Into a Street Marketing Team 
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
Entering Global Markets
Recent Entering Global Markets Articles
How Zumba Fitness Turned Pirates Into a Street Marketing Team
How to Dramatically Improve SEO
Here's an easy way to determine what your customers want--and how to best meet their needs. Read more
Snapshot: Global Game Start-ups Getting Less Investment
According to a new report, investors are hesitant to fund game start-ups in 2012. However, the industry is seeing an increase in mergers and acquisitions. Read more
4 Creative Ways to Grow Your Business Using the Web
Take your business further than your budget. Think imaginatively to market your business online. Read more
'Made in the U.S.A.' Has Unexpected Cachet
Bucking a 30-year trend, more and more small businesses are manufacturing in the U.S., and exporting products abroad. The New York area leads the way. Read more
What's Your Powerful Brand Message? Think Local
The world is not flat. If you want to become a global business, the most important place to begin is at home. Read more
Report: Indeed.com Sells for $1 Billion
The job search website was acquired by Japan's Recruit Co. Ltd, but will remain an independent operating unit. Read more
Entrepreneurship Flourishes for 54 Hours in Iran
Startup Weekend, the pervasive entrepreneurship group that's held events in 100 countries, just held its first event in Iran. Read more
Global Expansion Do's & Don'ts
Global expansion is not for the faint of heart. But there's a way to improve your chances of building successful international operations. Read more
Start-up Task No. 1: Think Global
Planning a global strategy--even before you launch your first product--can help your company grow fast. Read more
Intuit's Scott Cook on Failed Global Expansion: 'We Should've Known Better'
Intuit founder Scott Cook tells what went wrong the first time he rolled out the company's Quicken tax prep software around the world. Watch video
Let's Stop Complaining About 'Uncertainty'
Why are smart, risk-taking small business people suddenly blaming all their problems on uncertainty? Uncertainty has always been a big part of running a busi... Read more
Entrepreneurs Rule the World
What was the TEDGlobal topic in Edinburgh this morning? The $10 trillion market of street vendors and traders, the second-largest economy in the world. Read more
When to Outsource: 5 Decisions
It's easier than ever before to outsource services. Here's how to find out if you should do it. Read more
From Beijing to Troy: Why One VC Is Betting on America
Bruce Gibney, a partner at Founders Fund, explains why the next great technological revolution will come from the United States, not China. Read more
Grow Fast! 4 Lessons From Washington
There's something about being in D.C. that makes people speak their minds. They're talking about small business--and the economy. You might want to take notes. Read more
Breaking Into the American Haute-Coffee Market
When Toby Smith decided to open the first U.S. outpost of his Australian boutique coffee shop chain, his first order of business was understanding American t... Read more
Lessons From the World's Most Ruthless Competitor
Copycatters used to knock off designer shoes. Now they knock off online shoe sellers, daily-deal sites, and any other Internet-based business you can name. I... Read more
Creating a Silicon Valley on the High Seas
Offshore incubator Blueseed will help entrepreneurs who can't get U.S. visas get their start-ups off the ground. Read more
5 Reasons Why I Would Never Offshore
You can't replicate your company culture and service abroad. I'd recommend you keep your business in the U.S., no matter the cost. Read more
Skimmer's Guide: What Chinese Want
The new book by Tom Doctoroff, the CEO of ad agency J. Walter Thompson's China offices, explores the tantalizing-but-complex market. Read more
Warrior Sports Manufactures Lacrosse Gear Domestically
Dave Morrow, a former college lacrosse player and founder of $200 million (sales) Warrior Sports lacrosse gear, says making products in China can compromise ... Watch video
The Truth About Bribery and Doing Foreign Business
The probe into Walmart's alleged bribery of public officials is interesting, but perhaps unsurprising. In Mexico, "mordida" is a way of life. Can you do busi... Read more
Greek Start-ups? Nope, That's Not an Oxymoron
A new event aims to nurture Greece's small but growing entrepreneurial ecosystem, despite the country's dire economic woes. Read more
Save a Struggling Business: 8 Tips
Starting a company from scratch has its appeal, but fixing a broken company can be more profitable... and satisfying. Read more
From Start-up to Billion-Dollar Company
A new documentary, Crocodile in the Yangtze , explores the founding of Alibaba.com, China’s first successful Internet company, from tiny start-up t... Read more
What Really Makes Apple Sexy
Some elements of running a business seem downright dull ... until you see the payoff. Read more
How India Can Surge Ahead
For India to cultivate an entrepreneurial environment its successful entrepreneurs need to support start-ups and there needs to be a renewed focus on technol... Read more
Living A Dream Every Day
Trep Life Video | Her brand has gone global, but Lara Miller still finds the most joy the way she started: designing clothes. Watch video
Meet the 'Richard Branson of Iceland'
Jon Olafsson has been a music executive, a media mogul, and a retiree. Today he is a beverage executive. He told Inc.com about Iceland's entrepreneurial ecos... Read more
Why South America Is a Hot Spot for Exporting
If you've ever thought about going overseas, now's the time to look south. And this New Jersey company wants to be your tour guide. Read more
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
How London is Luring Start-ups
Welcome to the "Silicon Roundabout," which is luring young companies with government funding, Google-sponsored office space, and a new start-up competition. Read more
$6 Billion in Small Business Export Funding About to Dry Up
The Ex-Im Bank is under threat of being tapped dry and is facing imminent stoppages for financing small-business exporting. Read more
Outsourcing Don'ts Learned From Apple
The company's latest supplier responsibility report is out. And it's something every entrepreneur wanting to outsource should read. Read more
