Entering New Businesses


Recent Entering New Businesses Articles

The 20-Minute Business Model

Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.  Read more

Too Sexy? 'No VC Wanted to Touch Me With a Barge Pole' 

Cindy Gallop, founder of MakeLoveNotPorn, explains how every obstacle she encounters only proves why she must launch her "real-world" sex sites.  Watch video

Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition

Want explosive growth? Strategize like a world-renowned pool player.  Read more

Why My Company Pivot Scares Me

CEO of Inc. 5000 company VerticalResponse Janine Popick talks about her trepidation leading up to a major shift in the company's business model.  Read more

Til Death (or the Company) Do Us Part: Working with Your Spouse

Yes, you can work with your spouse -- and survive it.  Read more

Conquer New Markets in 3 Steps

If you want fast growth, go beyond the comfort zone of your first customer base. Here's how to get started.  Read more

'That's a Terrible Idea...You Will Fail' 

When Josh Linkner, now CEO of Detroit Venture Partners, sought $1,000 to start his first business, he learned a lesson he will never forget.  Watch video

How to Build a Brilliant New Venture

Highly effective entrepreneurs like Zipcar founder Robin Chase tend to follow the same method. Here's a look at how it works.  Read more

Acquisition or Partnership? How to Decide

If you're thinking about forming a partnership or acquiring another business, these questions will make it easier to decide which option is best.  Read more

Hidden Ways to Learn From Other People's MBAs

Should an entrepreneur get an MBA? That's up for debate. But your business could benefit from working with the best and brightest at business schools.  Read more

How to Lead Your Company Through Change

Different employees react differently to change. However each feels about a new situation, you can help all of them adjust.  Read more

Can Bonnaroo's Creators Build an Epic Foodie Festival?

It's the first year the Great Googamooga festival in Brooklyn puts the spotlight on dozens of local chefs and craft food-and-drink makers. If "food is the ne...  Read more

Save a Struggling Business: 8 Tips

Starting a company from scratch has its appeal, but fixing a broken company can be more profitable... and satisfying.  Read more

The New Rules for Product Invention

How bobble turned an existing invention into a $40 million business within two years.  Read more

Partner or Not: How to Decide

Bringing in partners to help launch a new business is the ultimate risk and reward proposition. These questions will help to ensure that the relationship is ...  Read more

Coming Up with New Clothing Line Ideas 

Lara Miller's creative inspiration comes from architecture, Russian dolls, and Mexican textiles.  Watch video

How This Gay Social Network Went Mainstream

Joel Simkhai founded the company behind an incredibly popular app called Grindr. But to take the service mainstream, he knew he had to pivot. Well, sort of.  Read more

New Concept? Ask These 3 Questions First

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you.  Read more

Book Review: Demand

Authors Adrian J. Slywotzky and Karl Weber offer tips on creating what people love before they know they want it.  Read more

Spicing Up That Sales Pitch

Can laughs make the sale? Plus, the new deal-site ecosystem, loving the Like button, and the rest of the day's news for entrepreneurs.  Read more

The Pioneer of the Specialty Coffee Business

An ivy-league graduate ditches the corporate life to open a string of coffee shops in New York City.  Read more

Speed Dating for Co-founders

Networking events such as FounderDating and Startup Weekend help entrepreneurs meet potential co-founders.  Read more

How to Break Into the Green Energy Business

As the international race to efficiently use renewable energy escalates, more money is being thrown at making green energy widely available. Here's how to br...  Read more

How to Obtain Fair Trade Certification

Interested in adding a social mission to your business, or simply finding importable goods farmed and manufactured with an eye toward environmental and econo...  Read more

How to Start a Catering Business

You're a whiz in the kitchen and a master event coordinator. Are you ready to enter this $7 billion industry?  Read more

How to Bring an Alcoholic Beverage to Market

Hey, home-brew whiz. So you have what it takes to get your intoxicating beverage behind bars and on liquor-store shelves?  Read more

Banking on the Bacon

Bacon has proven to be a viable hedge against the recession -- its frenzied popularity has migrated from the Internet into the products of innovative entrepr...  Read more

The Demand Economy

How to locate deep pools of demand in a shrinking marketplace  Read more

Hot Market: The Aging Population

Baby boomers are hitting old age—and they are terrified of nursing homes. If only there was some way to keep the elderly in their homes and healthy.  Read more

Hot Market: Eco-Friendly Homeowners

Forget McMansions—tomorrow’s home is smaller and greener.  Read more

Hot Market: Consumer-Friendly Financial Services

The fees are high. The service is lousy. And strange charges appear for no reason. There has to be a better way to bank.  Read more

Hot Market: Locavores

Tainted burgers. Contaminated eggs. E. coli scares. No wonder Americans are looking close to home for their food.  Read more

Hot Market: Insomniacs

The problem with an always-on, 24-hour, caffeine-fueled culture: When you want to go to sleep, your humming brain won’t let you.  Read more

Hot Market: The Outsourced Work Force

More businesses are turning to remote workers. But can you really be sure that your off-site employees are working?  Read more

How to Adapt Products for Different Markets

How Violight adapted its toothbrush sanitizer into a cleaning product for cell phones.  Read more