Harness the Power of Your Customers
In a live chat, serial entrepreneur Eric Holtzclaw talks to Inc.'s Christine Lagorio-Chafkin about understanding customers, marketing techniques, and his new book, Laddering.
STORY Eric Holtzclaw talks about going beyond the story to find the real, behind-the-scenes challenges facing entrepreneurs.
CUSTOMERS There are two types of customers: those looking for value and those looking for experience.
CONNECT To succeed at social media, you need to pick a channel that's comfortable for you.
TEAM-BUILDING Eric Holtzclaw answers social-media-user questions on team building, public speaking, and customer feedback.
MARKETING In a relationship-based world, it's essential to spend time listening to your customers.