In a live chat, serial entrepreneur Eric Holtzclaw talks to Inc.'s Christine Lagorio-Chafkin about understanding customers, marketing techniques, and his new book, Laddering.
Eric Holtzclaw talks about going beyond the story to find the real, behind-the-scenes challenges facing entrepreneurs.
There are two types of customers: those looking for value and those looking for experience.
To succeed at social media, you need to pick a channel that's comfortable for you.
Eric Holtzclaw answers social-media-user questions on team building, public speaking, and customer feedback.
In a relationship-based world, it's essential to spend time listening to your customers.
STORY Make a Message Out of Your Mess12:37
CUSTOMERS Experiential Brands Will Lead the Future4:27
CONNECT How to Gain Traction on Social Media6:03
TEAM-BUILDING Mix Up Your Teams to Find Solutions9:56
MARKETING Talk to 18 of Your Customers8:08