Kauffman Foundation
"The next great entrepreneur is out there. Will it be you?" asks the non-profit entrepreneurship foundation's first Super Bowl ad. The 30-second spot reportedly cost less than $400,000 dollars to make, and will air in only four major markets (racking up not all, but a sizeable portion of the nearly 172 million anticipated Game-Day viewers). The Missouri-based group was founded in the 1960s by local entrepreneur Ewig Kauffman, whose mission was to foster start-ups and encourage innovation.
Oikos Yogurt
Stoneyfield (and also partner Dannon) are touting their line of Greek yogurt in a 30-second commercial starring actor John Stamos and a lovely lady counterpart that will reportedly air during the third quarter of the game. This is the first time a yogurt brand has paid the hefty price tag for a Super Bowl spotlight. The New-Hampshire based Stoneyfield was founded in 1983 by entrepreneur and organic farmer Gary Hirshberg.
Priceline.com
Dubbed the “Negotiator's Last Deal," Priceline's ad features actor William Shatner—as usual—trying to save a family of vacationers from "paying too much" on travel. But unlike other ads, (spoiler alert!) Shatner doesn't survive this dramatic mission. The commercial marks the real end to Shatner's 14-years as the Connecticut company's spokesman. "One of the challenges we face is that Bill is so awesome and so closely associated with Priceline that we needed to grab back consumers' attention," Priceline.com Chief Marketing Officer Brett Keller told Advertising Age recently. Priceline was launched in 1998 by digital entrepreneur Jay Walker.
